2018 CMA Awards Judge Applications Now Open

November 23, 2018
5:30 p.m. – 1:30 a.m.

Westin Harbour Castle Conference Centre
1 Harbour Square
Toronto, ON M5J 2G4
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Canada's #1 marketing awards feature the outstanding work produced by the partnership between client and agency. This annual event brings together over 1,000 attendees to celebrate the marketing profession and recognize exceptional marketers throughout the country. Check out the photos!

Join us on Friday, November 23, 2018 for this year’s CMA Awards Show & Gala. Click here to buy tickets!

 

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CMA Awards Show & Gala

CMA is pleased to announce the 2018 Award Finalists, congratulations!

Celebrate your team at this year's CMA Award Show & Gala. A Winter Wonderland like you have never seen before.

Finalists

Brand Building

#EtiquetteFail  ‒  DDB Canada,  Metrolinx
#ReadyToTalk  ‒  Leo Burnett, Toronto,  TD Bank Group
Air Canada Cool Not Cold  ‒  J. Walter Thompson Canada,  Air Canada
AMERICAN EXPRESS COBALT CARDLAUNCH  ‒  Ogilvy,  American Express
Anything But Sorry  ‒  FCB,  Canadian Down Syndrome Society
Be a Failure  ‒  BBDO Toronto,  Ministry of Health
Be Olympic  ‒  Sid Lee,  Canadian Olympic Committee
Big Mac x Bacon (BMxB)Collaboration  ‒  Cossette,  McDonald's Canada
Break Bread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod,  Casey House
Destination Pride  ‒  FCB/SIX, FCB Canada,  PFLAG Canada
Investing for Humans  ‒  Wealthsimple,  Wealthsimple
It's Not My Period  ‒  Ogilvy,  Kimberly Clark
Less for Less  ‒  Cossette,  Public Mobile
Loblaw Companies Limited -Meant to Eat Together  ‒  john st.,  Loblaw Companies Limited
Loblaw Companies Limited - NoFrills - #HAULERS  ‒  john st.,  Loblaw Companies Limited - No Frills
Michelob vs Wine  ‒  FCB, Michelob Ultra
Mitsubishi - A Century In TheMaking  ‒  john st.,  Mitsubishi
Ownr Launch Campaign  ‒  Eighty-Eight,  Ownr, an RBC Venture
Reactine Pollen Alerts  ‒  UM Worldwide,  Johnson & Johnson
Script Your Search  ‒  FCB,  BMW Canada
Sport Check- Do Not Attempt!  ‒  Anomaly, Sport Chek
St. Louis Children's Hospital  ‒  J. Walter Thompson Canada,  Jacqueline Ferman-Grothe
Stella Artois x Water.org  ‒  Veritas Communications,  Labatt Brewing Company Ltd.
Symphony of Sound  ‒  Target,  Newfoundland and Labrador Tourism
Thank You  ‒  FCB,  Clorox Canada
Tire Tailors  ‒  Cheil,  Yokohama Canada
We All Play for Canada  ‒  Leo Burnett, Toronto,  Canadian Tire

Business Impact

#EtiquetteFail  ‒  DDB Canada, Metrolinx
A Room with Many Views  ‒  lg2, Alliance de l'industrie touristique du Québec
AGF Invested in DisciplineAdvertising Campaign (AGF.com/discipline)  ‒  Camp Jefferson, AGF Management Limited
AMERICAN EXPRESS COBALT CARDLAUNCH  ‒  Ogilvy, American Express
Better Retirement  ‒  The Greenhouse / Manulife, Manulife
Big Mac x Bacon (BMxB)Collaboration  ‒  Cossette,  McDonald's Canada
Break Bread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod,  Casey House
CAMH - Mental Health is Health  ‒  Zulu Alpha Kilo,  CAMH
Canadian Tire Jumpstart - GiveA Toast   ‒  Community Agency,  Canadian Tire Jumpstart
Common Ground  ‒  Zulu Alpha Kilo,  Harley Davidson
Doritos Beats  ‒  BBDO Toronto,  Pepsi Canada
Get Better Gifts(#MomStrong/#DadStrong)  ‒  Cossette,  SickKids Foundation
Google X Toronto Raptors -Home Mini Launch  ‒  Maple Leaf Sports & Entertainment  - Global Partnerships,  Google Toronto
Greenfield Meatless Monday  ‒  Havas Canada,  Maple Leaf Foods
Heart & Stroke Foundationof Canada - 16 and Under  ‒  John st.,  Heart & Stroke Foundation of Canada
Interac Holiday Magic  ‒  Zulu Alpha Kilo,  Interac
Loblaw Companies Limited - NoFrills - #HAULERS  ‒  John st.,  Loblaw Companies Limited - No Frills
McDonald's Follow the Arches  ‒  Cossette,  McDonald's Canada
Mitsubishi - A Century in theMaking  ‒  John st.,  Mitsubishi
MR-1  ‒  Intercept Group,  Microsoft Canada
Reactine Pollen Alerts  ‒  UM Worldwide,  Johnson & Johnson
Safest Highway  ‒  FCB,  Fountain Tire
Sugar Crisp Spout   ‒  Ogilvy,  Post Foods Canada
Tangerine - Stuntman  ‒  John st.,  Tangerine
The Isolated Campaign  ‒  lg2,  Responsible Gambling Council
Why Don't You Take The Train  ‒  Cossette / Touché!,  VIA Rail Canada

Community Engagement

#EtiquetteFail  ‒  DDB Canada,  Metrolinx
American Express Canada CobaltCard  ‒  North Strategic,  American Express Canada
Anything But Sorry  ‒  FCB,  Canadian Down Syndrome Society
Behind The Door  ‒  Ogilvy,  Kimberly Clark
Bitcoin Bucket  ‒  Grip Limited,  KFC Canada
Boston Pizza - BP in Bed  ‒  john st.,  Boston Pizza
Break Bread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod,  Casey House
CAMH - Mental Health is Health  ‒  Zulu Alpha Kilo,  CAMH
Canadian Tire Jumpstart - GiveA Toast   ‒  Community Agency,  Canadian Tire Jumpstart
Destination Pride  ‒  FCB/SIX, FCB Canada,  PFLAG Canada
Do More Together  ‒  Intercept Group,  Microsoft Canada
Don't Get Sextorted, Send a Naked Mole Rat  ‒  No Fixed Address,  Canadian Centre for Child Protection
ÉlectrON  ‒  lg2,  Hydro-Québec
Ghosts of the Forum  ‒  Rethink,  FGL Sports Ltée (Sports Experts)
Golden Stick  ‒  Leo Burnett, Toronto,  Canadian Tire
Good Deeds Cup  ‒  Momentum, A McCann Worldgroup Canada Company, Chevrolet Canada
Greenfield Meatless Monday  ‒  Havas Canada , Maple Leaf Foods
Just Ask a Golf Driver  ‒  TRACK DDB,  Volkswagen Group Canada
Lost Wallets  ‒  NATIONAL Public Relations,  Atlantic Credit Unions
Rogers Hometown Hockey -Community Engagement  ‒  SDI Marketing,  Rogers Communications Inc.
Sugar Crisp Spout  ‒  Ogilvy,  Post Foods Canada
TD - Milestones of Pride  ‒  Diamond Integrated Marketing,  TD Canada Trust
The Canadian Dream  ‒  Commonwealth//McCann, A McCann Worldgroup Canada Company,  Chevrolet Canada
The You Inside Project  ‒  lg2,  Gender Creative Kids

Customer Experience

Air Canada Cool Not Cold  ‒  J. Walter Thompson Canada,  Air Canada
AMERICAN EXPRESS COBALT CARDLAUNCH  ‒  Ogilvy ,  American Express
Bear Hug Bears  ‒  Rethink,  Kraft Peanut Butter
Break Bread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod,  Casey House
Bud Light Living Rooms  ‒  Anomaly,  ABInBev
Facebook Summit  ‒  Guild Studio,  Facebook Canada
Flowers After Hours  ‒  FCB/SIX, FCB Canada,  Flowers On Ten
Get Better Gifts (Milk &Cookies)  ‒  Cossette,  SickKids Foundation
Hotels.com Temporary Captain  ‒  J. Walter Thompson Canada,  Hotels.com
Hudson's Bay Grand Portage  ‒  TORQUE Strategies,  Hudson's Bay
I Just Bought a Boat.  ‒  Geometry,  Mercy Ships Canada
Just Ask a Golf Driver  ‒  TRACK DDB,  Volkswagen Group Canada
Kare Shop  ‒  BIMM,  Enercare
Loblaw Companies Limited -Meant to Eat Together  ‒  john st.,  Loblaw Companies Limited
Remission Billboard  ‒  J. Walter Thompson Canada,  St. Louis Children's Hospital
Rogers Hometown Hockey -Experiential  ‒  SDI Marketing,  Rogers Communications Inc.
Root Brewery  ‒  Rethink,  A&W
SCENE Dining Email JourneyInitiative  ‒  Elemental,  SCENE LP
Singing Cartons  ‒  lg2,  Les Producteurs de lait du Québec
Sugar Crisp Spout   ‒  Ogilvy,  Post Foods Canada
The Welcome Store  ‒  Rethink,  UNIQLO

Digital & Tech

A Lifetime of Handshakes  ‒  Edelman,  Sanofi Genzyme
A Room with Many Views  ‒  lg2,  Alliance de l'industrie touristique du Quebec
Amazon Prime Day  ‒  Leo Burnett, Toronto,  Amazon
Break Bread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod,  Casey House
Budweiser Let It Shine  ‒  Anomaly,  ABInBev
Cookies 'N'Creme Farida TheFortune Teller  ‒  Anomaly,  The Hershey Company
Destination Pride  ‒  FCB/SIX, FCB Canada,  PFLAG Canada
Golden Stick  ‒  Leo Burnett, Toronto,  Canadian Tire
Hotels.com Temporary Captain  ‒  J. Walter Thompson Canada,  Hotels.com
Lexus Canada NX MMC Launch  ‒  DentsuBos,  Lexus Canada
MR-1  ‒  Intercept Group,  Microsoft Canada
Ownr Launch Campaign  ‒  Eighty-Eight,  Ownr, an RBC Venture
Pre-Show Engagement  ‒  Conversion,  Cineplex Entertainment
Reactine Pollen Alerts  ‒  UM Worldwide,  Johnson & Johnson
Remission Billboard  ‒  J. Walter Thompson Canada,  St. Louis Children's Hospital
Safest Highway  ‒  FCB,  Fountain Tire
Script Your Search  ‒  FCB,  BMW Canada
Singing Cartons  ‒  lg2,  Les Producteurs de lait du Quebec
Strokable Billboards  ‒  Ogilvy,  Kimberly Clark
The BMO200 Fountain  ‒  Mosaic,  The Bank of Montreal
The Investment Truth  ‒  DentsuBos & Mindshare,  Manulife Financial
The Isolated Campaign  ‒  lg2,  Responsible Gambling Council
The Paralympic Network  ‒  BBDO Toronto,  The Canadian Paralympic Committee
Thermal Discount  ‒  Rethink,  FGL Sports Ltée (Sports Experts)
Tourisme Montreal Ecosystem  ‒  Cossette,  Tourisme Montreal
We're All Creative  ‒  Bensimon Byrne,  Scotiabank - Arts Sponsorship

Innovation Media

A Very Special ChristmasSpecial  ‒  UNION,  TA2 Sound & Music
Alias Grace VR Experience  ‒  CBC,  CBC
Big Mac x Bacon (BMxB)Collaboration  ‒  Cossette,  McDonald's Canada
Break Bread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod,  Casey House
Data vs Car   ‒  Touché!, VIA Rail
Destination Pride  ‒  FCB/SIX, FCB Canada,  PFLAG Canada
Dr. Oetker - Cioccolato  ‒  john st.,  Dr. Oetker
Golden Stick  ‒  Leo Burnett, Toronto,  Canadian Tire
HSBC | Future Leaders Program  ‒  J. Walter Thompson,  HSBC Canada
MR-1  ‒  Intercept Group,  Microsoft Canada
Noisy Neighbour Poster  ‒  UNION,  The Canadian Real Estate Association
Ram: On the Road  ‒  UM Worldwide,  Nancy
RBC Insurance - We'll Help YouGet It  ‒  Initiative,  RBC Insurance
Reactine Pollen Alerts  ‒  UM Worldwide,  Johnson & Johnson
Remission Billboard  ‒  J. Walter Thompson Canada,  St. Louis Children's Hospital
Roots Northern Light  ‒  Roots Internal, Blue Ant Plus, SoundPays,  Roots Canada
Safest Highway  ‒  FCB,  Fountain Tire
Script Your Search  ‒  FCB,  BMW Canada
Shoppers Drug Mart - Whateverthe Weather  ‒  John st.,  Shoppers Drug Mart
SickKids VS All In  ‒  Cossette,  SickKids Foundation
Strokable Billboards  ‒  Ogilvy ,  Kimberly Clark
Sugar Crisp Spout   ‒  Ogilvy,  Post Foods Canada
Tenor Takeover  ‒  UNION,  Weston Foods (Canada Inc.) -  D'Italiano
The Isolated Campaign  ‒  lg2,  Responsible Gambling Council
Tylenol Complete– Love Is ToLean On  ‒  UM Worldwide,  Johnson & Johnson
We're All Creative  ‒  Bensimon Byrne,  Scotiabank - Arts Sponsorship

Personalized Engagement

Air Canada Cool Not Cold  ‒  J. Walter Thompson Canada,  Air Canada
Amazon Prime Day  ‒  Leo Burnett, Toronto,  Amazon
Boston Pizza - Team HQ  ‒  ICF Olson,  Boston Pizza
Break Bread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod,  Casey House
Common Ground  ‒  Zulu Alpha Kilo,  Harley Davidson
Get Better Gifts(#MomStrong/#DadStrong)  ‒  Cossette,  SickKids Foundation
Hotels.com Temporary Captain  ‒  J. Walter Thompson Canada,  Hotels.com
MR-1  ‒  Intercept Group,  Microsoft Canada
Pre-Show Engagement  ‒  Conversion,  Cineplex Entertainment
Scotiabank SCENE New MemberTargeted Offer  ‒  William Thomas Digital Inc. / Ariad Communications,  Scotiabank SCENE
Scotiabank SCENE Visa DebitCard Cross Sell  ‒  William Thomas Digital Inc. / Ariad Communications,  Scotiabank SCENE
Script Your Search  ‒  FCB,  BMW Canada
SickKids Family Tree  ‒  Cossette, SickKids Foundation
SickKids VS All In  ‒  Cossette,  SickKids Foundation
The BMW Welcome Experience  ‒  FCB/SIX, FCB Canada,  BMW Group Canada Inc.
The Investment Truth  ‒  DentsuBos & Mindshare,  Manulife Financial
Tim Hortons Royal Wedding  ‒  Zulu Alpha Kilo,  Tim Hortons

Pro Bono

BreakBread Smash Stigma  ‒  Bensimon Byrne / Narrative / OneMethod, Casey House
DestinationPride  ‒  FCB/SIX, FCB Canada, PFLAG Canada
Don't Get Sextorted, Send a Naked Mole Rat
 ‒  No Fixed Address, Canadian Centre for Child Protection

Special Awards

American Express Canada CobaltCard Launch  ‒  Mindshare Canada, North Strategic & Notch Video,  American Express Canada
Data vs Car  ‒ Touché!,  VIA Rail
Destination Pride  ‒  FCB/SIX, FCB Canada,  PFLAG Canada
Government of Canada -Recruitment Campaign  ‒  Cossette Media,  Brigitte Smith and Sarah Kavanagh
McDonald's Mobile Order PayLaunch  ‒  OMD Canada,  McDonald’s Restaurants of Canada
RBCxMusic - Music Makes You  ‒  Grip Limited,  RBC   
SickKids Family Tree  ‒  Cossette,  SickKids Foundation
Snap it with Pepsi  ‒  BBDO Toronto,  Pepsi Canada
Twizzlers- Snap for a Twist Snapchat Lens  ‒  Anomaly,  The Hershey Company

Details

This year we have an exciting new format for the show and when you purchase your tickets you will get to select the table location you want to sit at (think airplane seating or a concert but with no extra costs for prime locations).

Pricing

 

 

Member

 

Non-Member

Table of 10  

$3,800.00

 

$4,800.00

Individual Ticket  

$415.00

 

$525.00

Prices do not include tax or eventbrite fees.

FAQs

What is the cost to attend this epic event?
Prices below do not include tax or eventbrite fees.

Member:
Table of 10 - $3,800.00
Individual ticket - $415.00

Non-member:
Table of 10 - $4,800.00
Individual ticket - $525.00

Is my company a member?
Check out CMA Memebers here

What is the flow of the event?
Event starts at 5:30 for reception. Show starts at 6:15. Dinner served by 8pm.

Do I need to bring a ticket to the event?
No! Just say your name at check in.

What is the dress code?
“Look Your Best” so don’t hold back. No jeans please.

How can I find my table?
We will have staff at the event to remind you of your table number and help you find your table. Please note if you have indicated a dietary request for your dinner, please look for a tent card available at your table that evening which should be set in front of where you sit so the wait staff can easily identify your needs.

What's the refund policy?
To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2018. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

When do ticket sales stop?
November 19, noon ET.

Emcee
Meet This Year’s Celebrity Emcee

Rick Campanelli is one of Canada’s most recognizable TV personalities. After spending a decade with MuchMusic as one of their most popular hosts, he made the leap from the “nation’s music station” to ET Canada. Whether hosting a gala event or working along side brands - Campanelli always brings his natural charm and wit to everything he does.

judge
2018 Judges

Thank you to all who submitted an application to be a judge!

Learn more about the judging process and meet our Strategic Committee and Senior Judges.

Strategic Committee Chair and Senior Judge Co-Chairs

Together with CMA, our Strategic Committee Chair and Senior Judge Co–Chairs oversee the judging process. We’re very proud to have these leading industry professionals take on this role.


Chair


Arthur FleischmannArthur Fleischman
// President and CEO, john st.

Arthur is the President and CEO of Toronto-based ad agency, john st. a communications and design firm he founded with four partners in 2001. In 2013 john st. became part of the global marketing services network, WPP and has been named Agency and Digital Agency of the Year by Strategy Magazine.  

As the father of an adult daughter with autism, Arthur became active in public outreach, education and advocacy in the late 1990s. In 2012 he and his daughter authored the book Carly's Voice about her life experience. Carly's Voice became a national best seller and has been published in 8 languages.


Co-Chairs


Guy StevensonGuy Stevenson
// Chief Customer Engagement Officer, Ogilvy

Guy’s agency career started right out of university working in a media department where he learned the critical importance of measurement in marketing communications. He subsequently joined Ogilvy & Mather Direct, the relationship management division of Ogilvy (later rebranded OgilvyOne worldwide) who were at the forefront of data–driven marketing and subsequently became the digital hub of Ogilvy. Guy worked his way up through the ranks from an Account Executive to Managing Director – a position he held for over a decade – working on a broad array of clients including American Express, IBM, Tim Hortons, Unilever, IHG and FedEx. Digital customer engagement and performance marketing have always been at the centre of Guy’s career.

uy is a previous chairmen of CMA’s B2B counsel and a previous co–chair of the CMA Awards. Guy became the Chief Customer Engagement Officer of Ogilvy Canada in January 2017 when the separate operating companies were merged together into one integrated Ogilvy.

 

Nancy MarcusNancy Marcus
// Corporate Vice President Marketing, Kruger Products

Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the only female on the KPLP Management Team for more than a decade, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability. 

Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer form a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment while maintaining market leadership in the Tissue industry.

A recipient of the 2014 WXN Top 100 Award and the Star Women in Grocery 2014 Award, nominated as Marketer of the Year in 2008 & 2017 and is currently Chair of Ad Standards.

 

Senior Judges


Michael MoserMichael Moser (2017 SR Judge)
// Senior Director of Marketing Strategy, Finance, & Operations, CBC

Michael Moser is a strategy, finance and marketing executive with extensive experience in the broadcasting, media and telecommunications sectors.

He is currently the Senior Director of Marketing Strategy, Finance, & Operations with the CBC's Communications, Marketing, Brand & Research (CMBR) department.  CMBR is the full service Communications and Media Ad Agency within CBC English Services. CMBR are the marketers for all CBC content found on any of CBC's TV, radio or digital platforms.

As a key member of the marketing leadership team, Michael is responsible for the go to market strategic planning for all CBC content. He also directs all promotional external and internal media including Hockey Night in Canada.

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages.

 

Anne StewartAnne Stewart (2017 SR Judge)
// CEO, Wavemaker Canada

Ann Stewart is CEO at the newly formed Wavemaker Canada. She is known as an innovative and engaged leader with over 25 years of diverse media experience ranging from strategic planning, operations, buying and even selling of media.  She has been in the GroupM family for over 12 years previously running Maxus as CEO and Exelerator Media as GM, Managing Director.  Before GroupM, Ann was a partner in the Brainstorm Group, a full service communication agency, and previously spent 4 years selling OOH advertising. Ann is a graduate of Humber College in Marketing, a graduate of the 4 year CAPP program and she serves on the board of the Canadian Media Directors Council.  She is an active member of IAB, RCC, CMA and a former board member of NADbank. She has been a media co-chair for Canada’s premiere awards, such as MIA’s, Atomics, CMA’s and Strategy and represented Canada in Cannes media judging.

 

Past Chair


Adrian CapobiancoAdrian Capobianco
// President, Vizeum

Adrian is president of Vizeum Canada, part of the Dentsu Aegis Network. In this role, he uses his business and deep digital experience to help a diverse portfolio of clients leverage the changes in the digital economy. Under his leadership the agency has transformed into one of the fastest growing in the country.

He has been instrumental in building and growing many businesses. His career has focused on the interchange of business, technology and advertising and he has led creative, digital, CRM and media agencies. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired and he went on to lead the combined globally acclaimed digital team.

Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery.

 

Past Co-Chairs


Peter IgnaziPeter Ignazi (2017 Co-chair)
// Global Chief Creative Officer, Cossette

Peter is one of the most successful creative directors in Canada. Under his leadership, Cossette was named Canadian "Agency of the Year" by Strategy Magazine in 2016 and 2017. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. In 2017, he was #6 on MarComm’s “Magnificence List” of global advertising creatives. As a copywriter, he was twice included in the Top Ten list globally by The Gunn Report. 

A native of Hamilton, Ontario, Peter earned a B.Sc. in Chemistry from McMaster University before enjoying a successful career as a research chemist with Dow Chemical in Germany. He also has an MBA from McGill University. Peter has worked as a Copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann, and Downtown Partners DDB.

In 2015, Peter brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonalds, General Mills and SickKids.

 

Cheri ChevalierCheri Chevalier (2017 Co-chair)
// Microsoft

Senior Judges

Brand Building


Tyler TurnbullTyler Turnbull
// CEO, FCB

An experienced global agency leader, Tyler Turnbull has embraced transparency and diversity as CEO of FCB Toronto in 2014 and FCB Canada since 2016. A Marketing Magazine “Top 30 Under 30”, Tyler moved from intern to CEO in just eight years on the back of his passion, creativity and commitment to building the right teams and the right culture. Under his leadership, FCB Canada moved from a No. 32 ranking in Canada to a two-time digital agency of the year winner, and the most awarded Canadian agency at Cannes and the Clio Awards.

 

Mackenzie DavisonMackenzie Davison
// Commerical Lead, Mondelez

 

 


Business Impact


Bryan KaneBryan Kane
// President, Managing Partner, Publicis

Bryan joined the Publicis family in 2000 as a member of the relationship marketing team. Since that time, he has been focused on mining consumer data to uncover insights that enable us to drive behaviour. Bryan now leads operations in Toronto, our largest office, setting the vision for the agency, our work and our people by working closely with clients and continuing to shape their communications. In 2008, Bryan was given the challenge of launching the Modem brand in Canada and over the past 10 years, he has succeeded in developing it into one of the largest digital groups in the country. Bryan and his team have been recognized by our industry at the CMA awards on numerous occasions for the programs that they have created for various Publicis clients. His experience includes Rogers, Canada Post, West Jet, Chrysler, The Home Depot and Nestle to name a few.

 

Jasmin DugalJasmin Dugal
// Vice-President, Marketing, GroupSEB

 

 

Community Engagement


Scot RichesScot Riches
// Chief CRM Officer, RI

Scot is a marketing communications leader with over 20 years of experience and a passion for innovative solutions. Based in Toronto, Scot is on the executive team at RI, a customer-focused 1:1 communications agency that works with some of Canada’s leading brands.

Early in his career, Scot fell in love with the combination of technology and marketing and the notion that art+science can come together to produce extraordinary results. Over the past 20 years Scot has honed his experience at various firms across a wide spectrum of categories including healthcare, financial services, government and packaged goods.

Scot is a graduate of the University of Western Ontario, and holds an MBA from Dalhousie University with a focus on marketing and technology. When he’s not in the office, Scot can likely be found at a hockey rink or on the soccer pitch with one of his four kids.

 

Todd AllanTodd Allan
// CMO, Labatt

Todd Allen is Vice President, Marketing for Labatt Breweries of Canada. Allen is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona. Budweiser’s Red Light has become a powerful symbol of hockey’s greatest moments: goals. Now in its fifth year, the Budweiser Red Light campaign and in particular, Light Up the Nation has won a number of awards under Todd’s leadership including CASSIE Gold in 2018 for best integrated campaign, CASSIE Silver in 2018 for building brand equity and branded content, as well as, three CMA Gold awards in 2017 for advertising, digital and direct engagement for consumer products food and beverage categories.

Prior to his current role, Allen was the Global Vice President for Stella Artois. He is responsible for the successful Stella Artois “Buy a Lady a Drink” Campaign, a partnership with Water.org co-founders Matt Damon and Gary White. To date the campaign helped provide access to clean water to over 800,000 people in the developing world. Prior to his Global role with Stella Artois, Allen worked for Labatt in Canada responsible for the Budweiser, Bud Light, Core & Value portfolio of brands. In Canada, he launched the new Budweiser Hockey “Thank you for the Goals” Campaign, Kokanee Peak Brew – a limited edition batch brewed with the pristine snow collected from the peaks of 7 Canadian mountains, re-positioned Bud Light with a new disruptive campaign and is responsible for leading some of the world’s leading electronic dance events – Bud Light Sensation and Bud Light Digital Dreams.

 

Digital & Tech


Mark TempestMark Tempest
// Senior Vice President, Ayima

Mark Tempest is the Senior Vice President of Ayima, a global digital marketing agency with its Canadian headquarters in Vancouver. Mark has over 17 years combined in-house and agency experience and in a previous role headed up the online team for a European publishing company, managing their digital presence for 25 sports websites. As a technical SEO expert he has driven significant revenue to some of the world’s largest brands including a fortune 15 telecom company and one of the biggest department stores in North America. Mark continues to provide technical SEO and digital marketing expertise to a growing list of Canadian companies who are looking for a Canadian knowledge with global experience.

 

Jennifer CarliJennifer Carli
// VP of Brand and Content Strategy, BMO

 

 

Personalized Engagement


Jacqueline RyanJacqueline Ryan
// Vice President, Sponsorship Marketing and Global Philanthropy, Scotiabank

Jacquie joined Scotiabank in 2012, and is currently Vice President, Sponsorship Marketing and Philanthropy at Scotiabank. In addition to leading one of the largest sponsorship and philanthropic portfolios in the country, Jacquie has the pleasure of leading a very dynamic team, comprised of some of Canada’s top marketers and industry experts. Jacquie’s current portfolio includes leadership on Scotiabank’s hockey, arts, philanthropy, and community programs.

While at Scotiabank Jacquie has transformed the Sponsorship and Philanthropy strategy driving a greater focus on the customer, and the community. Known as Canada’s Hockey Bank, Scotiabank’s sponsorship portfolio has propelled to the #1 position among its competitors under Jacquie’s leadership. Jacquie also re- engineered Scotiabank’s Philanthropic strategy leading to a concerted focus on young people in the community, in addition to sitting a co- chair of Scotiabank’s United Way campaign.

Prior to Scotiabank, Jacquie served as Head, Olympic Marketing for RBC, with responsibility for developing and implementing RBC's 2010 Olympic and Paralympic program. In 12 years at RBC Jacquie held a number of progressive positions, including Director, Community Marketing and Sponsorship, and Director, RBC Foundation.

Jacquie began her career in the ski industry in Banff, Alberta, followed by sport marketing positions at MacLaren Momentum and Lang and Associates.

Jacquie is a graduate of the University of Western Ontario, and holds a Masters Certificate in Marketing Communications Leadership from the Schulich School of Business, and a Post Graduate Diploma in Sport and Event Marketing from George Brown College.

Jacquie is a Board Member and Mentor with the Sponsorship Marketing Council of Canada, as well as past Chair of the 2014 Sponsorship Marketing Awards. Jacquie is also a member of the Board of Directors of the Michael Garron Hospital Foundation and a proud parent volunteer with Courcelette Community School.

Jacquie placed #8 on Yahoo Sports Top 25 most influential people in Canadian sport for 2015, and she and her team have been recognized for numerous achievements including the Sponsorship Marketing Council of Canada “Best in Show” and “Gold” awards for both Hockey and Arts sponsorship programs. In 2016 Jacquie was recognized as the George Brown 5 to Watch Alumni Achievement Award Winner.

Jacquie currently resides in Toronto with her husband and daughter. Jacquie spends a great deal of time outdoors with her family skiing, running, paddle boarding, and walking the dog.

 

Dom CarusoDom Caruso
// President & CEO, BBDO

Dom brings an uncommon background to his role at BBDO --- he’s come through the ranks as a strategic planner. While the nature of communications continues to evolve, Dom believes that insight and strategy is more crucial than ever. And that’s why he loves judging opportunities like this one.

Over his career Dom has garnered 3 Agency of Year titles and more than 10 Gold Cassies awards for effectiveness. But the numbers he values most are how employees rate the agency itself. Dom understands it’s a talent business. That’s why his focus is to create the environment that attracts, retains and inspires the best people to work at BBDO.

 

Innovative Media


Alison DemelisAlison Demelis
// Director, Marketing & New Business, Mediacom

Alison Demelis is an important part of the MediaCom family leading both Marketing and New Business for the agency. In her dual role she is responsible for developing agency-growth strategies, as well as the planning, development and implementation of MediaCom marketing strategies.

Prior to joining MediaCom, Demelis was the Director of National Sales at Cue Digital Media where she steered her clients to success by uncovering impactful consumer insights helping them navigate the fast-shifting media landscape and developing the right custom solutions across digital, social and mobile media.

During her career, Alison has worked with every media discipline and has full media model fluency. Alison held the title of Group Manager, The Mix - at Bell Media (formerly Astral Media) for over 10 years, where she developed an in-depth understanding of how to combine OOH, radio, television and digital to create multiplatform solutions for clients when others were still working in siloed environments.

In her spare time Alison is usually traveling with her 16 year old son, or cleaning up after him. She also spends many weekends cooking at her local restaurant in Leslieville.

 

Eva SalemEva Salem
// VP, Strategic Marketing, Canadian Tire Corporation

An innovative and entrepreneurial marketing executive with a proven track record for delivering award-winning creative and strong results, Eva Salem is the vice president of marketing for Canadian Tire Retail. Eva oversees the Canadian Tire marketing team, where she is responsible for brand building, creative ideation, and marketing initiatives for Canada’s most beloved retailer.

She spent the early years of her career in the heart of the cosmetics industry in New York City with some of the world’s most important brands, including Estee Lauder, Clinique, and L’Oreal.

Prior to joining Canadian Tire, Eva founded Canada’s first high-end, brand-driven maternity store, Belly, growing a $20,000 investment into more than $1-million in sales in its first year.

Eva holds a business degree from Western University’s Ivey School of Business. Eva lives in Toronto with her husband and three children

 

Customer Experience


Eva SalemTrinh Tham
// Vice President, Integrated Marketing, Sobeys

Trinh Tham is a seasoned business leader with experience in P&L management and growing some of Canada’s favourite brands including Sobeys, FreschCo, Tim Hortons, Bell Media, CTV, HBO, CraveTV, Discovery, Bravo, Comey, Space, MTV, Much, E!, Loblaws, President’s Choice, No Name and Grand & Toy.

Trinh is currently the VP, Marketing at Sobeys with oversight of all banner and private label Brand Strategy, Loyalty & CRM, Customer Insights, Media, Digital & Social Media, PR, Creative Studio, Promotions & Flyers, Sponsorships and Field Marketing.

Prior to Sobeys, she was VP of Integrated Marketing at Tim Hortons, Head of Marketing for Entertainment TV Brands at Bell Media and held Senior Marketing roles at Loblaw Companies.

Trinh obtained a Bachelor of Business Administration with a Major in Marketing and a Minor in Economics from Wilfrid Laurier University.

 

Jeff DackJeff Dack
// President, Carat

Jeff Dack is CEO of Carat Canada. He is responsible for operating one of the largest and most successful media agencies in the country with over 200 team members across 4 offices in Toronto, Montreal, Calgary and Vancouver.

Since 2000, Jeff has held various agency positions as a Creative, Strategist, and Operator, as well as having spent time on the client-side, leading Marketing Communications within a sizeable CPG organization. This unique experience and success in the Canadian marketplace has given Jeff a distinct perspective on the media and marketing industry, making him a sought after collaborator and trusted client advocate. 

At Carat, Jeff enjoys helping companies like: GM, Coca-Cola, Disney, P&G, Subway Mattel, Mastercard, Adidas and several others to achieve (and hopefully overachieve) their goals by bringing a consistent record of building brand awareness, delivering profitable growth, and driving market share for clients he is fortunate enough to call partners.

Previous to joining Carat in early 2016, Jeff held leadership positions at Lowe Roche, and Jamieson Laboratories.

Previous to that, Jeff made stops along the way at TBWA/Chiat Day, Zig, Cossette, GWP Brand Engineering and TAXI.

 

Pro-Bono


Brett MarchandBrett Marchand
// President & CEO, Cossette

Brett Marchand is the head of Vision7 International, a $750M marketing communications group, and Cossette Communications, Canada’s largest advertising agency—but the name tag on his door says “head cheerleader.” As President and CEO of Vision7 International, he oversees Cossette as Executive Chairman, as well as Citizen Relations PR, V7 Media and digital/advertising agency network The Camps Collective. He assumed leadership of the company in 2010 after Cossette, which was a public company (TSX: KOS), went private with its private equity partner, Mill Road Capital.

At the end of 2014, the company was sold to China’s BlueFocus Group, where he has a role as Chief Growth Officer. Mr. Marchand has seen Vision7 and Cossette be named a Platinum Employer by AON Hewitt (2017) and Agency of the Year by Strategy Magazine (2016 and 2017), and several of its clients have been named Marketer of the Year for five of the past seven years.

Prior to his career in advertising, Mr. Marchand was a marketer working for well-known brands like Procter & Gamble, Campbell’s Soups and Molson Breweries. His most famous achievement was the Molson Canadian “I am CANADIAN: The Rant” campaign, which has been recognized as Canada’s greatest of all time.

Mr. Marchand is proud to have been named a recipient of the Queen’s Diamond Jubilee medal for his charitable work in Canada and abroad. He is deeply involved with not-for-profit organizations in healthcare (SickKids Hospital Foundation, St. Michael’s Hospital Foundation, and CBT Associates), education (Pathways to Education and the University of Alberta School of Business), technology (NewCo Toronto, C100, and the Ontario Science Centre’s Innovators Ball) and affordable housing (Chair of the Habitat for Humanity Carter Work Project, 2017).

Mr. Marchand has been happily married for 22 years to Cynthia Morrison Marchand, with whom he has two wonderful children, Allie and Kyle.

 

Kobi Gulersen
// Marketing, MASTERCARD CANADA

Kobi Gulersen is responsible for driving Mastercard Canada’s B2B, B2B2C and key marketing relationships for Merchants (All Verticals), Issuers (Banks, Monoline, Merchants & Non-Traditional), Government and Products in Canada.

Before this role, Kobi held multiple roles including overseeing all sponsorship partnerships, Mastercard's B2C and B2B digital strategy, media and strategic planning.

Kobi also has international experience having worked in São Paulo, Brazil as Director of Digital Marketing, Media (on-line and offline) and CRM for Mastercard Brazil focusing on various initiatives including activation of Mastercard's sponsorship of the Brazilian National Football Team during a World Cup year.

Kobi has developed marketing & communications programs in Canada, USA, Latin America and the Caribbean working on both agency and client side.

Sponsor Judges

Environics Analytics Award


Peter BoggsPeter Boggs
// SVP Practice Leader, Environics Analytics

Peter Boggs is SVP at Environics Analytics and Practice Leader for the telecommunications, media and communications industries. With over 25 years of agency and client experience, Peter blends consumer insights with customer data to develop innovative strategies and analytics that increase customer acquisition, engagement and retention. He has driven profitable customer growth for leading retailers, telecoms and communications agencies.

 

Anna Percy-DoveAnna Percy-Dove
// EVP Strategy, FCB/SIX

As head of strategy for FCB/SIX Anna’s mission is to bring data, technology and creativity together to design individualized brand experiences that engage customers and deliver results for our clients. With over 2 decades of experience in digital, data and CRM, Anna has worked with a wide range of tier one brands including Scotiabank, Bell, Bank of Montreal, Sick Kids Foundation, TELUS, TD, Johnson & Johnson and BMW. Prior to joining FCB/SIX in 2016, Anna was SVP CRM & Customer Experience at Cossette and held senior positions at Elvis Communications, Blitz and Scotiabank. She holds a B.A/B.Ed. from York University and is a passionate cook, traveller and newbie sailor.


Panel

Anna Percy-Dove, EVP Strategy, FCB/SIX
Barb Storey, Senior Manager, Individual & Monthly Giving, Heart & Stroke Foundation of Canada
Cheryl Grishkewich, VP Brand Marketing, Loblaw Companies Limited
Josh Lakien, Director, Insurance Marketing, Corporate Marketing, CAA Club Group
Julia Sousa, Category Marketing, LCBO
Lauren Dineen-Duarte, Director of Communications & Social Media, American Express
Matthew Cowling, Marketing Director, Bell Media
Peter Boggs, SVP Practice Leader, Environics Analytics
James Sauter, Executive Vice President, DentsuBos

 


 

Facebook Mobile Marketing


Andrea Van LeeuwenAndrea Van Leeuwen        
// Head of Business Marketing, Facebook

Andrea Van Leeuwen is Head of Marketing at Facebook Canada since 2014. Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

Prior to joining Facebook, Andrea was at Microsoft where she led the SMB & Partner Sales & Marketing business, followed by Business Development in Advertising and Online.

 

Armin HuskaArmin Huska
// Chief Digital Officer, Mindshare

As Chief Digital Officer of Mindshare Canada, Armin Huska oversees the offering of one of Canada's largest buyers of digital media. In his role, he develops the digital capabilities within the agency whilst establishing thought-leadership and transformation for Mindshare's clients such as Unilever, American Express, Ford, Air Canada, Walmart, Kimberly Clark, HSBC, Mazda, Indigo and many more.

His influence and vast knowledge of the digital media landscape has helped Mindshare to be voted Canada's #1 Agency by WARC, but also one the leading agencies in data-driven media.

Prior to taking his Canadian role in 2012, Armin served for nearly two decades in a wide range of senior executive roles for various WPP companies, independent agencies, and media publishers in the U.K., Germany, Italy, and Austria. He was vital in building one of U.K.'s top five digital media agencies, and also in pioneering the German digital advertising landscape when working for ProSiebenSAT1 in Munich.


Panel

Andrea Van, Leeuwen Head of Business Marketing, Facebook
Armin Huska, Chief Digital Officer, Mindshare
Kathryn Buczko, Industry Manager, Facebook
Kayla Osmond, Creative Agency Partner, Facebook
Rob Geller, Industry Manager, Facebook
Rosie Gentile, SVP Strategy, Cossette
Ryan Saunders, VP Marketing, Coffee and Beverages, Nestle Canada

 


 

Snapchat Panel

Heather Moffat, Creative Strategist, Snapchat
Jennifer Stack, Director Of Social Media, Anomaly
Joe Strolz, Country Manager, Snapchat
Maria Sweeney, Brand Director for imported spirits and local rum, Pernod Ricard
Mert Inal, Executive Director, Theatrical Marketing Cineplex
Sean Bell, Brand Innovation Director, Zulu Alpha Kilo
Sharon MacLeod, Global Brand Vice President, Unilever
Stephanie Watsa, Director, Product Marketing, Mastercard
Youri Hollier, Director of Content, Cossette

 


 

YouTube Creative Storytelling Award


Mike HalminenMike Halminen
// Creative Lead, Google

Art & Science: If the creative process is the Art and Google is the Science…. Mike’s the “&” in the middle. As Creative Lead at Google Canada, he brings his years of advertising experience paired with deep knowledge of all things Google to help agencies and brands to come together to do amazing things.

 

Mike ArmstronMike Armstrong
// Brand Strategy Lead, Google

As a Brand Strategy Lead at Google, Mike studies brand building efforts globally and engages with Canadian organizations to help transform and propel their businesses forward. Prior to Google, he’s led global brands within Canada such as: Budweiser, Stella Artois, Dentyne, and Stride gum. Mike’s also spent time working on both ad agency and broadcast sides of the business.


Panel

Azadeh Attar, Canada Marketing, Google
Tracey Cooke, Vice President, Marketing and Communications, Nestle
Emily Baillie, Professor, Humber College
Jennifer Holgate, Former VP Marketing and Walmart Media Group, Walmart Canada
Katie Ainsworth, Cossette
Lisa Mazurkewich, Director of Marketing & Digital Experience, Starbucks
Matthew Seagrim, Managing Director, SCENE
Helen Galanis, President, Initiative Canada

Multi-Judges

Amanda Ploughman, CEO, Smak
Andrea Cook, President, FCB/SIX
Andrew Au, CEO, Intercept Group
Andrew Faria, Manager, National Director, Marketing, Woodbine Ent
Ben Feist, SVP, Technology, Wnderman Canada & Blast Radius, Wunderman
Bianca Barbucci, Communications and Brand, Stikeman Elliott LLP
Blair Smith, Professor, George Brown College
Brent Wardrop, Partner, Elemental Inc
Brian Howlett, Chief Creative Officer, Partner, Agency 59
Catherine Frank, Co-Founder, President & COO, Cleansheet Communications
Chantal Rossi-Badia, Sector Lead, Business Development, Amazon
Chris Clapworth, Senior Vice President, Manager, Marketing & Communications, National Specialty Leader, E-commerce, JLT
Christopher Law, President, Cue Digital Media
David Barnes, VP of advertising and communications, AMEX
Geoff Linton, CEO, Inbox Marketer
Glenn Thomas, Trade Marketing Manager, Globe & Mail
Jennifer Stahlke, VP, Customer Marketing, Wal Mart
Kerri Dawson, VP, Marketing, LCBO
Kristine Lyrette, President, Zenith
Lorne Solway, CMO, Carrot Insights
Matt Hassel, Chief Creative Officer, KBS
Maya Kane, Head of Marketing, News, Radio/Audio, Docs, CBC
Patty Jones, EVP, Managing Director , DDB Vancouver
Robin Whalen, President, Church+State
Sandy Di Felice, CMO, DAN
Sarah Murphy, Director, Strategic Market Solutions, Green Shield Canada
Scott Megginson, President, Canada, Kantar
Sheng Sinn, Business Director, JWT
Stacey Allen, VP, GM at Valassis Canada , Valassis Canada
Tara Tucker, VP, Global Marketing Communications, Spinmaster

Judges

Brand Building

Abhijeet Dutta Ray, Vice President Media & PR, Ethnicity Multicultural Marketing + Advertising
Andrea Hickey, Manager, Marketing and Communications, EfficiencyOne
Andrew Temes, Senior Marketing Manager, Enercare Home Services
Bernie Malinoff, President, element54
Cheryl Grishkewich, VP Brand Marketing, Loblaw Companies Limited
Chris Davies, Executive Creative Director, Traffik
Chris Stevenson, Founder & CEO, Ripple Creative Strategy
Dave Calder, Marketing Advisor, Ministry of Northern Development and Mines, Government of Ontario
Erica Fitzpatrick, Brand & Reputation Marketing Lead, Google
Ezra Santos, Managing Director, Reality Engine
Glenn McLeish, International Business Development Manager., Canada Post
Izabela Nanushi, Senior Digital Marketing Manager, BMO Financial Group
J. Sharon Leonard, Marketing and Special Projects Advisor, The University of Winnipeg
Jeff Swystun, CEO, Swystun Communications
Jenn Steinmann, President, Cundari
Jim Wortley, AVP Chief Creative Officer, IGM Financial
Karly Gaffney, Director, Strategy, Proof Inc
Karma Ingle, Director of Sales & Marketing, Mabel's Labels
Kathleen Honey, Associate Creative Director, Sandbox Advertising
Kevin Flynn, SVP, Strategy, Wunderman
Laurel Taylor, Fund Development Manager, Halifax Public Library
Luke Moore, EVP General Manager, Media, Cundari Group
Mark Jackson, President, Promotion Resource Group Inc
Mark Wyeth, Director of Sales and Partnerships, Megafone Media
Mary Lynne, Stewart National Director of Fund Development and Communications, March of Dimes Canada
Maxinne Abuyuan, Creative Director, Mirum Canada
Melanie Cunningham, President, Wellspring Integrated Marketing (trade name for Wellspring Productions Inc.)
Michae Palombo, Head of Entertainment, Twitter
Nathalie Leduc, Group Director, Business, Grip Limited
Peter Macdonald, Executive Head of Marketing, Dr. Oetker Canada Ltd.
Rick Chad, President, Chad Management Group
Ryan Saunders, VP Marketing, Coffee and Beverages, Nestle Canada
Shad Thomas, President, Glass Box Research Ltd
Stacey Black, Director of Marketing & Communications, Bulletproof
Stephen Morgan, Director of Marketing, Penguin Basements, Ltd.
Tom Symes, SVP, Brand Partnerships and Business Development, Fifth Story, A News Canada Company
Wanda Day, Marketing Consultant, City of Mississauga

 

Business Impact

Aaron Wilson, Director Marketing and Sales, Danatec Educational Services
Audrey Jamieson, President, Marketing Kitchen Inc.
Brian Holaday, Senior Director, Customer Experience & Engagement (formerly Senior Director, National Direct Marketing), Canadian Red Cross
Bruce Symbalisty, CM Strategic Director & Partner, Reality Engine Inc.
Chris Marshall, Creative Director / Founder, Content Citizen
Courtney Ecker, Marketing Manager, Fanshawe College, Reputation and Brand Management Department
Darrick Li, Senior Director, Sales, comScore, Inc.
Dave Stevenson, SVP Creative Director, Ariad Communications
Dustin Brown, Partner, Strategy, Elemental Inc.
Dustin Wright, Director, Marketing Communications, Arbor Memorial Inc.
Jaime Mills, Sr. Marketing Manager, Cable Base Revenue Management, Rogers
Jennifer Howard, VP Marketing, RBC
Jennifer van der Valk, Managing Director, Marketing and Digital Strategy, Government of Ontario
Jon Arklay, SVP BRAND, CREATIVE AND MARKETING, Bell Media
Josh Cormie, Executive Vice President, Ipsos
Katelyn Taylor, Head of Search, Canada GroupM
Kim Harland, SVP, SDI MKTG
Lauren Kam, Account Executive (I am submitting on behalf of Creative Director, Scott Schneider from Cossette), Cossette
Loretta Lam, Chief Strategist Focus Communications Inc
Matthew Cowling, Marketing Director, Bell Media
Melissa Nemec, Sr. Manager, Key Partnerships, Scotiabank
Michelle Lemmon, Senior Manager, Marketing and Strategy, TIFF (Toronto International Film Festival)
Nancy Mancini, President/Principal Consultant, Marcom Blueprints Inc.
Nicole Monaco, Marketing and Customer Experience Manager, Finning
Rachel MacQueen, VP Marketing, LoyaltyOne / AIR MILES Reward Program
Rebecca Sampson, Director, Marketing, LifeLabs
Rena Nickerson, Country Manager, SodaStream Canada
Rosie Gentile, SVP Strategy, Cossette
Ross Hugessen, Senior Vice President, Ipsos
Roxanna Kassam-Kara, National Marketing Director, Ronald McDonald House Charities Canada
Sameer Parekh, Manager, BCAA
Scott McKay, VP Strategy, Cossette
Sharon MacLeod, Global Brand Vice President, Unilever
Simone Hughes, Chief Marketing Officer Field Law
Tara Wickwire, Senior Director, Marketing and Brand Strategy, NATIONAL Public Relations
Ursula Green, VP CXO Halmyre

 

Community Engagment

Adrienne Connell, Senior Vice President & Partner Fleishman Hillard Highroad
Alex Shifrin, Managing Parter, LP/AD
Alina Morkin, VP of Marketing, Voices.com
Andrew Rusk, Business Director, J. Walter Thompson
Baijul Shukla, Director, Member Services and Strategic Partners, OSPE
Beatriz Breves, Associate Creative Director, TrackDDB
Bilal Jaffery, Digital Marketing and Customer Experience Management Leader Deloitte Digital
Boyd Neil, Professor (Former Senior Vice President at H+K Strategies), Humber College, School of Media Studies and Information and Ryerson Unversity
Brian Langerfield, SVP Executive Creative Director NATIONAL PR
Brodie Aikman, Creative Development Specialist, Farm Credit Canada
Chris Bolivar, Vice President, Brand & Marketing, Fire & Flower Cannabis
Christina Verdurmen, Sr. Product Marketing Communications Lead, Xbox, Microsoft Canada Inc
Christine Wellenreiter, Vice President, Marketing and Communications, GLC Asset Management Group Ltd.
Daniel Pilas, Head of Marketing - Canada, S.C. Johnson
Erica Ehm, CEO, Ehm & Co
Gomolemo Lolo, Madikgetla, Founder, Flam Arc Holdings
Jill Knaggs, Communications & Marketing Manager Canadian Manufacturers & Exporters
Johnson Chang, VP, Channel Lead and Digital, Balmoral Multicultural Marketing
Julia Sousa, Director, Category Marketing, LCBO
Karen Hazan, Senior Director of Marketing and Sales Operations, Canada Cartage
Lauren Dineen-Duarte, Director of Communications & Social Media, American Express
Linda Forrest, Manager, Strategic Communication & Outreach, Treasury Board Secretariat, Government of Ontario
Marianne Hamilton, VP, Global Marketing, Rakuten Kobo Inc.
Melody Dover, President + Creative Director, Fresh Media Inc.
Michelle Perez, VP Client Lead, Cossette
Nadia Flaim, Sr. Manager, Marketing Communications and Media Relations (Sports & Olympic Programming), Canadian Broadcasting Corporation
Nicole Glickman, VP, Client Services, Publicis Nurun
Roshni Wijayasinha, CEO & Lead Consultant, Prosh Marketing
Stephen Blythe, Corporate Category Director, Kruger Products LP

 

Customer Experience

Andy Byj, Professor, Sheridan College
Andy Krupski, Chairman, The Hive
Angela Sarino, Senior Director CIBC
Anna Frankel, Associate Director, Client Services, LoyaltyOne
Barbara Sheedy, Marketing Manager, CIO Program, IBM Canada
Bianca Knop, Founder, Wildfire Experiential and Event Marketing Inc.
Cheryl Zeldin, Senior Manager, TD Bank Group
Chris Brockbank, Chief Marketing Officer Firma Foreign Exchange
Christian Sauvageau, CEO, MedPath Global Inc.
Colleen Preisner, Vice President, Client Fulfillment, Inbox Marketer
Diana Conconi, SVP & Partner, Kaiser Lachance Communications
Guylaine Lessard, Marketing Lead - Discount Marketing, Sobeys
James Smith, MR, Environics Analytics
Jed Schneiderman, President and Co-Founder, Tapped Mobile
Joanne Clark, Director Marketing Communications and Public Relations, Public Services Health and Safety Association
Justin Haberman, Account Director, Strategy, Elemental Inc.
Kaila Basilij, Marketing Manager, Firma Foreign Exchange
Karen Blumel, President & Creative Director, Karen Blumel Consulting Inc.
Kerri Michell, Brand Specialist Farm, Credit Canada
Kevin Weagle, Creative Director, Promotivate LP
Lisa Mack, Director, Brand & Customer Experience Marketing, TELUS
Maggie Bettinson, Country Manager, Return Path
Matthew Logue, President, MKTG Canada (part of Dentsu Aegis Network)
Michelle Cody, Sr. Director, Digital Marketing, Rogers
Najib Faris, Director of International Marketing & Attraction Nova Scotia Office of Immigration
Nicolas Baldovini, CREATIVE DIRECTOR, lg2
Pankaj Gupta, Vice President, Response Advertising
Rebecca Shanks, Vice President, Account Management, The T1 Agency
Ryan Huber, Manager, Marketing Strategy, Cabinet Office - Ontario Government (OPS)
Serena Holmes, CEO, Tigris Events
Sophie Kotsopoulos, Senior Director National Hockey League
Stephanie Watsa, Director, Product Marketing, Mastercard
Stephen Rankin, Vice President, SPLASHMM INC
Susan Irving, Senior Director of Marketing, PepsiCo
Tammy Cash, EVP, Head of Marketing, Horizons ETFs
Tracy Smith, President, The Mark
Virginie Ludmer, Brand Marketing Manager, Volkswagen Canada

 

Digital & Tech

Alister Adams, VP, DIgital, Publicis
Aziz Memon, Chief Marketing Officer, Farber Group
Claire Sweeney, Managing Director, Resolution Media
Daniel Westgate, VP, Executive Creative Director, RI
David O'Connell, Principal, creative director, BANG! creative - strategy by design
Doyle Buehler, CEO, Dept.Digital
Dylan Gerard, Executive Creative Director, ICF Olson
Emily Baillie, Professor, Humber College
Emily Kilfoyle, Managing Director, Digital and Emerging Technology, Wavemaker
Giles Crouch, Managing Partner, Ekspansiv
Irina Kem, Senior Director of Marketing, Swish
James Bishop, Marketing Director, ROOT Data Center
Jason Rumanek, Group Leader, Customer Experience Management, D+H
Jeff Hum, Senior Manager, Digital and CRM Marketing, Arbor Memorial
Jenna Yim, VP, Solutions Strategy & Customer Experience, FCB Toronto & FCB/SIX Consulting
Jennifer Holgate, Former VP Marketing and Walmart Media Group, Walmart Canada
Joel Sears, Partner, Branderos
John Wunderlich, President, John Wunderlich and Associates, Inc
Kevin Hawley, Art Director, Barefoot Creative Inc.
Kirsten Homeniuk, Vice President, Marketing, Tourism Whistler
Kyle West, Loyalty Account Director, Bond Brand Loyalty
Lionel Wong, VP, Creative Director, Church+State
Mark Jordan, VP Brand Strategy and Chief Communications Officer, Kids Help Phone
Michael Palmer, Executive Creative Director, Quarry
mike wiles, VP, Account Management, Tribal DDB
Moe Kamal, Jr., Director of Digital Marketing Strategy, Toronto Film School and Yorkville University
Nick Bilodeau, Head of Marketing, Insurance, American Express (Canada)
Rafael Tercarolli, Head of digital marketing, Morneau Shepell
Rene Rouleau, VP Creative Director, BIMM
Rosanna Cavallaro, Associate Vice President Marketing Communications, Centennial College
Santo Ligotti, Executive Director, Head of Marketing, Canada JPMorgan Chase
Sarah Hall, Digital Marketing Specialist, PATTISON Outdoor Advertising
Tishan Canagasaby, VP, Business Lead, Cossette
Travis Cowdy, Executive Creative Director, DentsuBos
Trent Thompson, VP, Creative Director, BBDO Toronto
Xavier Picquerey, VP, Client Services, BAM Strategy
Yvette Elliott, Director, Business Development, St. Joseph Communications
Zemina Moosa, Managing Partner, Ogilvy Canada

 

Innovative Media

Aleena Mazhar, VP, FUSE LIVE
Brian Allen, Associate Creative Director, Havas Canada
Cass Zawadowski, VP, Creative Director, Wunderman/Blast Radius
Dan Alvo, Director, Mars Canada
Dylen Postnikoff, Head of Entertainment and Content Marketing, CBC
Jacqui Faclier, SVP, Client Service Director, DDB Toronto
Jeffrey Da Silva, Executive Creative Director, Partner, Sid Lee
Jennifer Posnikoff, Director, Marketing Communications, Virgin Mobile
Jessica Joerg, VP, Group Director, Wunderman / Blast Radius
Kevin Simcock, Creative Director, Klick Inc
Kyle Turk, Director of Marketing & Communications, Welch LLP
lance koenig, CSO, KBS+
Lindsay Gavey, Director of Marketing Strategy, Banfield Agency
Meghan Savage, Director of Marketing, Andrew Peller Ltd.
Mert Inal, Executive Director, Theatrical Marketing, Cineplex
Michael Davidson, Founding Partner, Davidson Consulting Group
Nisha Carcasole, Director, Merchant Marketing, Mastercard Canada
Ramesh Nilakantan, Managing Director & Partner, Monsoon Communications Inc.
Sam Leung, Vice President, Search & Ad Technologies, The Aber Group
Sarah Van Lange, Director, Communications, Cineplex
Stephanie Wolfe, Marketing Director, Head of Canada, BlackRock
Tom Arhontoudis, Professor and Coordinator School of marketing, George Brown College

 

Personalized Engagement

Andrea Dorfman, B2B Content Writer, Strategist - and B2B/B2C copywriter, a4d4 communications
Andy Braunston, VP | Content & Strategy Wavemaker
Baijul Shukla, Director, Member Services and Strategic Partners, Ontario Society of Professional Engineers
Christine Roche, Senior Marketing Manager, RBC
Dave Laing, Creative Director, The Digital Factory, Scotiabank
Emma Todd, Head of Marketing, Blockchain Association of Canada
Eric Belanger, Associate Creative Director, Sandbox Advertising
Fiona Tan, Senior Marketing Manager, Scotiabank
Frederick Martel, Senior Manager, Product and Business Devlopment, Canada Post Corporation
Grace Pickard, Director, Strategic Marketing, Manulife
Kaksha Mehta, Senior Manager, Marketing, RBC
Karon Narine, Marketing Research Analyst, Star Metroland Media
Laurence Metrick, Creative Director, Metrick System
Lisa Mazurkewich, Director of Marketing & Digital Experience, Starbucks
Matthew Seagrim, Managing Director, SCENE
Michael Katzikowski, Creative Director, 6Degrees Integrated Communications
Randy Tait, Studio Manager, Manulife
Ray Gracewood, Chief Commercial Officer, Organigram Inc.
Santo Ligotti, Executive Directo Marketing, JPMorgan Chase
Tara Powadiuk, Global Media Group Manager, Canada and Latin America, Microsoft Canada Inc

 

Pro Bono

Rick Chad, President, Chad Management Group
James Chalmers, Group President & CEO, TACK10 Strategy
Marc Cooper, Partner, Junction 59 Response
Krista Webster, President & CEO, Veritas
Craig Ferguson, Creative Director, DDB
Ishan Ghosh, CEO, Barrett and Welsh
Erin Kawalecki, Creative Director, Tribal DDB
Ian Mackenzie, Executive Creative Director, FCB/SIX
Guy Stevenson, Chief Customer Engagement Officer, Ogilvy Canada

Judging Process

First Round

The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Senior Judging Co–Chairs are available to the judges for questions and to guide them through the online process.

Second Round

In the Second Round, the Senior Judges and Senior Judge Co–Chairs judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best

The top entries from the Second Round are reviewed and the Best of the Best is awarded, making this award truly representative of the best in Canadian marketing.

entry
Disciplines & Categories

Recognizing the top campaigns in Canada across 7 Disciplines and 9 Categories

Overview

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results – sales, click – through rates, perception changes, behavior changes – are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Disciplines and Categories

Awards grid

Disciplines

All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

2018 Campaign Start and End Dates – December 1 2016 through June 1 2018

[ Brand Building | Business Impact | Community Engagement | Digital & Tech |
Personalized Engagement | Innovative Media | Customer Experience | Pro Bono ]


Brand Building

Long-term marketing initiatives that drive brand health including awareness, perception, consumer behaviours and attitudes. Campaigns should be in-market for a minimum of four months.

Success is defined by:

  • Achieving excellence in creativity and strategy, with the ability to show positive long-term business results based on stated objectives and KPIs
  • Great campaigns should also showcase a range of media and technology: digital, social, broadcast, out-of-home, print, as well as direct

*Formerly Advertising


Business Impact

Short term campaigns play a vital role in the success of building business through activating a rapid consumer response. As compared with “Brand Building”, these efforts are designed to generate immediate outcomes, within one to four months in market.

These campaigns should demonstrate:

  • Seasonal or tactical advertising
  • the ability to drive positive outcomes as stated by the Client’s objectives such as sales increases, web or store traffic, event participation or rapid change in consumer behaviour
  • An insightful, creative or innovative means of reaching the consumer in any form(s) of media including broadcast, social, digital, print, OOH, or direct

*Formerly Advertising


Community Engagement

Community Engagement is all about the dialogue between brands and people - clients, consumers, partners or employees. Successful campaigns use Public Relations/Social Media to spark continued exposure (earned media, impressions and interactions) with:

  • Current news items
  • Public interest topics
  • Product promotions

Organizational updates


Digital & Tech

Although digital is now part of most successful integrated campaigns, on its own it can be a powerful weapon to building business and brands.

Whether it takes the form of mobile, websites, apps, tech-builds or content, digital technology has the ability to reach consumers in the right moment at the right time and with the right message.  Campaigns that excel in this discipline will demonstrate:

  • targeted results on their brand and business
  • results that can include customer acquisition or retention, and accelerated brand growth
  • the use of innovative technology or an innovative use of existing digital and social platforms to meet clients’ goals


Personalized Engagement

Any direct engagement B2B or B2C program designed to manage long term relationships (quarterly or annually) or lifetime value driven (as opposed to one off tactics). Communications use personalization techniques to drive measurable business results. Programs may focus on specific moments in the customer lifecycle such as:

  • acquisition
  • welcome/activation
  • cross-sell/upsell
  • retention or
  • win-back
  • or entire customer lifecycle management journeys

Programs can include single channels or multi-channel engagements using either paid, earned, or owned channels. These channels could include any addressable/personalized medium at the segment or 1:1 level.

Key KPIs could include cost-per-lead, cost-per-acquisition, activation rates, customer lifetime  value,  retention rates, ongoing engagement rates, repeat purchase rates and others.


Innovative Media

Winning campaigns that successfully use marketing to reimagine how customers interact with brands. These campaigns live:

  • Beyond "the moment"
  • Drive strong business results

They use creative solutions and innovative media technologies to effectively influence or engage their target audiences.

Successful submissions will represent innovation within media channels that drives measurable business results. 


Customer Experience

Shopper marketing drives sales and builds brand equity with customers using a number of channels and tactics. These initiatives can include:

  • Sweepstakes or contests
  • Online couponing
  • Digital engagement
  • Event activations
  • Gifts with purchase (GWP)
  • Loyalty rewards
  • Retail and in–store activity
  • Packaging
  • Sampling
  • Partnerships
  • and others

Shopper marketing encompasses successful marketing campaigns with customers sometime throughout the shopper journey that take place in a retail environment, be it brick and mortar and/or ecommerce.


Pro Bono

Pro Bono recognizes campaigns developed at little to no cost for a not-for-profit client. The campaign can use donated or paid–for media to support the campaign but creative work must have been done for free.

All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions.

Success will be based on the successful accomplishment of objectives and KPIs such as awareness, participation, fund raising, attitude and behaviour change.

 

Categories

Under each discipline, you must enter your campaign in one or more of the following categories.


Automotive

 

Product and services include:

  • manufacturers
  • dealers
  • aftermarket
  • and others
     

Business

 

B2B product and services include:

  • information technologies (hardware, software, networking system infrastructure)
  • transportation
  • delivery
  • business self–promotion, and others
     

Food & Beverage 

 

Products intended for:

  • consumer consumption

*Excluding products for health care, personal care or for the home.

     

Consumer Products

 

Products intended for:

  • personal care
  • for use in the home
  • these can include consumer goods, books, electronics, beauty products, consumer devices and others

*Excluding F&B and health care products

     

Consumer Services 

 

Services intended for:

  • personal care
  • for use in the home
  • these can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others
     

Financial

 

Product and services include programs developed around:

  • lead generation
  • traffic building
  • customer service
  • order generation
  • database building
  • retention or acquisition
  • these can include banking and credit, insurance, and wealth management
     

Social Causes

 

This includes:

  • NGO
  • PSAs
  • charities
  • fund-raising
  • causes
  •  associations, government, public sector and others
     

Retail

 

Initiated by:

  • retailers (stores and online)
  • dealers
  • distributors
  • manufacturers and;
  • food services to build traffic and sales
  • these include catalogue and e–commerce – websites and other interactive methods that include product information and ordering devices
     

Health Care

 
  • products (OTC included) and/or services intended for maintenance and improvement of physical and mental health 
  • campaigns supporting pharmaceutical, health & wellness clinics/centres and hospitals

 

How to Enter

Entries are now closed. Good luck to all who submitted their campaigns!

Here is the information you need about your campaign to submit your entry!

For the 2018 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2016 and June 1, 2018). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2018 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are five main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.
DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or URL references.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.
If you deem necessary, simple graphs or charts may be presented to illustrate a point. They may be provided in digital format as part of the creative attachments – no more than one chart/graph.


1. Background/Summary (1,000 characters)

  • Identify key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What was the gross marketing budget range for the campaign/project (including agency fees, media and postage)?


2. Marketing Challenge/Objectives (1,000 characters)

  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? ( E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc. )


3. Strategy – "The Big Idea" [1/3 of scoring value] (1,600 characters)

  • Who was the core target market?
  • What was the strategic impetus that shaped the campaign's direction?
  • How did this strategic insight lead and shape the channel and media strategy?
  • What was unique and different about your approach?
  • Why was it appropriate for your target?


4. Creative and Execution [1/3 of scoring value] (1,600 characters)

  • How did your strategy manifest into a creative look and feel?
  • What made it stand out and be noticed by your target?
  • How did you maximize the various media available to push your creative product?


5. Results [1/3 of scoring value] (1,200 characters)

  • Confirm how your campaign performed against the numbers provided in the objectives section in Question 2.
  • Identify KPIs that proved your marketing initiative delivered impact.

 

Accepted File Formats

PLEASE NOTE: Agency names MUST NOT appear on any submitted materials. Please check document headers and footers carefully before submitting files and set up an alias for website URL’s hosted by an agency. Client hosted URLs are accepted.

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 1GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Marketer of the Year

FREE to enter and no videos required.

1. Marketing Leadership (2,000 characters)

  • Describe how the nominee demonstrates exceptional marketing acumen and leadership in their organization


2. Business Success (2,000 characters)

  • Provide examples of how these skills translated into business success for the organization


3. Industry Support/Contribution (2,000 characters)

  • Describe how the nominee forwarded the cause of Canadian marketing, especially beyond borders

 

Accepted File Formats

If you wish to include supporting material:

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 1GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Please note, all entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

 

Help!

  • If you read of the above and still have questions about entering the CMA Awards, contact awards@thecma.ca
  • If you encounter technical difficulties while entering, contact support@awardforce.com .

 

Good luck!!

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Digital: Automotive or Promotion/Shopper Marketing: Retail.

The Data Marketing, Mobile Marketing, and Creative Storytelling awards are free to enter, but you must have entered the campaign in another category/discipline first.

There are no restrictions to nominate someone for Marketer of the Year as long as the person meets the eligibility requirements.

FAQ’s

How do I create an account to enter?
Create an account here.

Why is my text cut off in one or more of the boxes for campaign details?
Each section contains a maximum character count.

How many creative files will be accepted?
A maximum of 6 supporting files will be accepted.

What is the cancellation/refund policy?
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2018. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

My campaign ran in the US, is it still eligible?
Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry discipline or category at any time.

Who can help me decide which category my campaign should be submitted into?
Contact awards@thecma.ca for assistance in determining into which category(s) your campaign should be entered. We are happy to help!

When will I find out if my submission has been shortlisted?
Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by early October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?
If you are having difficulties processing payment through our PayPal account online, please contact awards@thecma.ca.

I can’t upload my supporting documents. Who do I contact?
Please contact Award Force technical support at support@awardforce.com

Why are there multiple deadline dates?
CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

How do I know if I’m a CMA member?
CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. Find out if you/your organization is a CMA member by viewing the member directory.

What are the dates for campaign eligibility for 2018?
Your campaign must have results tabulated within the last 18 months (between December 1, 2016 and June 1, 2018). Entries containing results tabulated after June 1, 2018 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How does the Pro Bono category work?
The Pro Bono category was created to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid–for media to support the campaign but creative work must have been done for free.

All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions, and one overall Pro Bono award will be given.

How do I enter the Environics Analytics Data Marketing Award? What is the entry fee?
The Environics Analytics Data Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Facebook Mobile Marketing Award? What is the entry fee?
The Facebook Mobile Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the YouTube Creative Storytelling Award? What is the entry fee?
The YouTube Creative Storytelling Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the SnapChat Award? What is the entry fee?
The SnapChat Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I nominate someone for the Marketer of the Year Award? What is the entry fee?
The Marketer of the Year or Lifetime Achievement Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Open for Entries May 1st 2018

Until June 14th, 2018

Until July 4th, 2018

Until July 17th 2018

1st deadline,
Noon ET

2nd deadline, noon ET

Final deadline
Noon ET

         
 

Member

$299

$449

$449

 

Non–member

$449

$599

$699

 

Marketer of the Year

Free

Free

Free

 

Data Marketing

Free

Free

Free

 

Mobile Marketing

Free

Free

Free

 

Creative Storytelling

Free

Free

Free

 

Snapchat AR Marketing

Free

Free

Free


Final deadline for all submissions: July 17th, 2018, noon ET


(Prices do not include HST. All pricing final)

Prices do not include HST.

CMA: CMA Awards Gala Cancellation Policy:
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2018. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

facebook
Facebook Mobile Marketing Award

A special award, recognizing innovative use of Facebook platforms.

Facebook

2017 Winners

GOLD

Unilever Canada
Campaign: Baby Dove “Beautifully Real Moms”
Agency: Ogilvy Toronto
Credits: Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Media Planners: Mindshare Canada | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Brand Manager: Michelle Wu


SILVER

McDonald’s
Campaign: Employer Image
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette | Agency Producers: Erica Metcalfe, Catherine Richmond | Director: Jake Kovnat, Skin and Bones Film Company | Senior Digital Project Manager: Jeff Maynard | Transfer/Online: Nice Shoes | Editor: Saints Editorial | Sound House: Apollo | Media Agency: OMD


BRONZE

FGL Sports (Sports Experts)
Campaign:  Grab-A-Gift
Agency:   Rethink
Credits: Account Leads: Josephine Allan, Suzie Tremblay, Dominique Gendron, Marie-Pier Léonard, Karl Morin, Patrick Lavallée | Creative Director: Nicolas Quintal, Chris Staples, Ian Grais | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Digital Strategist: Darren Yada | Account Lead: Alex Lefebvre | Production: Marie Noëlle Rosso | Production Company: 1One, PO Rioux, Simon Lebrun, Jean-René Parenteau, Gabrielle Doré, Philippe Tremblay-Perrin, Marc-André Gilbert | Creative Technology: Robocut Studio | PR: North Strategic | Media: Touché

Overview

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.

Who Should Enter

In this category, we are looking for campaigns that use Facebook’s platforms, individually or combined, to achieve business goals. The campaigns submitted will be evaluated in three areas by a panel of judges appointed by Facebook and CMA.

The winner will be awarded based on their use of ad products paired with engaging creative built for mobile newsfeed with demonstrated effective results. All entries must be part of a paid advertising campaign, reaching an advertiser's core consumer base.

  • Creative solution. The campaign submitted must use creative that inspired emotion, connected consumers with a brand, or motivated a change in behaviour.
  • Effective use of advertising solutions from the Facebook family of apps & services.  The campaign can be an integrated campaign beyond mobile marketing, but winners will be selected based on the use of advertising formats from Facebook, Instagram, and/or Messenger.
  • Measurement and effectiveness. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, store visits, cost per acquisition / LTV, or sales lift. 

How to Enter

Closed for Entries

The Mobile Marketing Award is sponsored by Facebook and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Mobile Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Mobile Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Facebook permission to use your entry to demonstrate a "gold standard" of mobile marketing.

environics
Environics Analytics Data Marketing Award

A special award that recognizes the best use of data and analytics in marketing.

Environics Analytics

2017 Winners

GOLD

Royal LePage
Campaign: Your Perfect Life
Agency: Alaia Technologies
Credits: Product Manager, Royal LePage: Fred Lee | Director, Product Development, Alaia Technologies: Jon MacCall | Director, Software Development, Alaia Technologies: Richard Ding Au | Graphic Designer, Alaia Technologies: Bardia Doust, Kasia Kazmierczak | Copywriter, Alaia Technologies: Grace Sanchez-MacCall | Quality Assurance Analyst, Alaia Technologies: Anna Titova | Director of Business Development, Environics Analytics: Emily Anderson | Lead Developer, Alaia Technologies: Laurynas Navidauskas | Associate Marketing Director, Royal LePage: Roseline Joyal-Guillot | Marketing Manager, Royal LePage: Melissa Lewandowski | Senior Vice President & Practice Leader: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Claire Plaxton | SVP, Research and Development, Environics Analytics: Danny Heuman | Developers, Alaia Technologies: Alan Ho, Kaitlin Huynh


SILVER

Whirlpool Canada
Campaign: EveryDrop Water Filter, Fall 1:1 Campaign
Agency: RI
Credits: Team Lead: Janice Ryder | Marketing Manager: Matt Ragno | Planner/Strategists: Scot Riches | Creative Director: Daniel Westgate | Art Director: Lori Davidson | Production Manager: Andrew Inshan | Head of Technology & Analytics: Margaret Ngai | Sr Analyst, Environics Analytics: Luke Forran | Account Lead: Kristine McMahon | Copywriter: Teri Favro


BRONZE

Branded Cities
Campaign: Street Furniture Planning Tool
Agency: Branded Cities
Credits: President, Branded Cities: Adam Butterworth | Director of Marketing, Branded Cities:  Natalia Lafforgue | Marketing Specialist, Branded Cities: Nathalie Rodriguez | Vice President, Environics Analytics: Jim Green | Senior VP and Practice Leader, Environics Analytics: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Stephanie McIsaac | Director of Client Advocacy, Environics | Analytics: Claire Plaxton

Overview

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.

Who Should Enter

For a marketing campaign or initiative to be considered for the DATA MARKETING Award, it must make use of data–driven analytics in a significant or meaningful way, whether in the development, execution or assessment of the campaign.

A panel of judges, appointed by Environics Analytics and CMA, will select one winner based on the following criteria:

  • Creative planning and execution involving data analytics, such as developing a segmentation model to determine the best audiences to test–market a new product; combining purchase history and social values to produce more relevant or personalized messaging for an effective direct marketing campaign; or measuring the current and prospective value of customers to increase product sales per customer.  
  • Strategic thought, such as analyzing past data on behaviour and preferences to identifying high–value target customers; determining knowledge gaps and accessing additional data to create a more comprehensive view of customers; or evaluating metrics within the marketing mix to allocate budgets more effectively and efficiently.
  • Results: Innovative engagement, such as leveraging consumer segmentation information to identify and service pockets of underserved markets; offering sponsorship and reward program opportunities to partners that offer products of interest to current customers as determined by their lifestyles and purchase histories; or using social media data to identify and address health–related concerns within specific populations, such as recent immigrants and new parents.

How to Enter

Closed for Entries

The Data Marketing Award is sponsored by Environics Analytics and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Data Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Data Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Environics Analytics permission to use your entry to demonstrate a "gold standard" of data marketing.

snapchat
Snapchat AR Marketing Award

A special award, recognizing the creative application of Augmented Reality on Snapchat.

snapchat

Overview

Snapchat AR Marketing Award

Snapchat believes Play is Powerful. Over 70 million people play with Augmented Reality on Snapchat everyday, for an average of three minutes per person, totalling over 500 years of playtime daily. Augmented Reality on Snapchat provides advertisers with mass reach and opportunities to drive awareness, consideration and action through unique and innovative creative, that Snapchatters opt in to play with.

The Snapchat AR Marketing Award rewards brands and agencies who used AR to drive instant impact and strong cohesive storytelling. The award will consider campaigns in terms of their business objective, strategy, creative and efficacy.

Who Should Enter

Entries in this medium include the creative application of Augmented Reality in an advertising campaign to stimulate and immerse users on the Snapchat platform. A panel of judges, appointed by Snapchat and CMA, will evaluate submissions based on the following criteria: Background & Summary, Marketing Challenge and/or Objectives, Strategy, Creative and Execution, and Results.

Eligibility:

Entries first appearing in public from December 1 2016 – June 1, 2018 are eligible for entry into the Snapchat AR Marketing Award.

Submissions close July 17

How to Enter

Closed for Entries

New for 2018! The AR Marketing Award is sponsored by Snapchat and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Snapchat AR Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Snapchat AR Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Snapchat permission to use your entry to demonstrate a "gold standard" of data marketing.

youtube
YouTube Creative Storytelling Award

A special award, recognizing the best use of bumper ads in YouTube videos.

YouTube

2017 Winners

GOLD

Tourism Toronto
Campaign: The Views are Different Here
Agency: J. Walter Thompson Canada
Credits: Executive VP & Chief Marketing Officer, Tourism Toronto: Andrew Weir | Global Marketing Director, Tourism Toronto: Heidi Wallace | Senior Marketing Managers, Tourism Toronto: Jeremy Maunder, Stanton Singh | Marketing Coordinator, Tourism Toronto: Catalina Matamoros | Chief Creative Officer, JWT: Ryan Spelliscy | EVP, Managing Director, JWT: Darrell Hurst | Senior Producer, JWT: Kristen Neamtz | Director: Michael Lawrence


SILVER

Shaw
Campaign: WideOpen Internet 150 – Fast & Cheap
Agency: Rethink
Credits:  Creative Director: Chris Staples, Ian Grais, Rob Tarry | Art Director: Eric Arnold
Writer: Rob Tarry | Broadcast Producer (in house): David Fraser-Winsby | Strategic Planner: Darren Yada | Account Services: Mitch McKamey, Glen Chalcraft | Client Supervisor: Vanessa Barretto, Katherine Emberly, Tiffany Flynn, Kayla McNary


BRONZE

Lexus of Canada
Campaign: Seize the Drive
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy | Copywriter: Rich Cooper | Account Lead: Caley Erlich | Planner Strategists: Mak Kattan, Joshua Somer | Account Team: Dawn Lacuesta Hau, Ilja Lukac | Media Planners: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira

Overview

In a world of short–form content and ever–shortening attention spans, brevity is key.  Now more than ever, we want to celebrate Canadian marketers who succeed at creative storytelling in a time–constrained Bumpers ad.

YouTube aims to deliver the best brand building solutions by matching our ad products to user behavior. That is how six–second Bumper ads came to be. If a TrueView ad is a phone call, a Bumper ad is a text message.

Sonnets are 14 lines, haikus are three… and bumpers are six seconds. Thirty second spots have been your main mode of ad storytelling, but as viewing habits shift to mobile, the question becomes how can you do more with less?

Who Should Enter

Advertisers and agencies that used Bumpers (0:06 ads) effectively in a YouTube campaign. A panel of judges, appointed by YouTube and CMA, will evaluate submissions based on the following criteria:

  1. Background & Summary: What was the insight? Why YouTube Bumpers?
  2. Marketing Challenge: What were you trying to solve?
  3. Strategy: How did Bumpers play a role into a broader YouTube strategy? What insights led to the development of Bumpers?
  4. Creative Solution & Execution: How effective was the creative in driving home the message? How did Bumpers fit the solution?
  5. Results: How did the campaign perform? What business impact did it have?

How to Enter

Closed for Entries

The Creative Storytelling Award is sponsored by YouTube and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Creative Storytelling Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Creative Storytelling Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant YouTube permission to use your entry to demonstrate a "gold standard" of creative storytelling in bumper ads.

marketer
2018 Marketer of the Year & Lifetime Achievement Award

Based on candidate submissions, CMA will recognize a Marketer of the Year and/or a Lifetime Achievement Award winner.

  • Candidate submissions are now closed. Good luck to all nominees!
  • FREE to enter
  • No video submission required

Congratulations to the 2017 Marketer of the Year: Lori Davison

For her relentless commitment to propel a compelling Canadian brand onto the global stage and craft a strategic brand reinvention to represent the best of Canadian marketing, CMA is proud to name Lori Davison our 2017 Marketer of the Year.

Lori Davison joined SickKids Foundation in 2014. As Vice President, Brand Strategy & Communications, Lori leads the strategic vision for SickKids brand communications. Under Lori’s leadership, the Foundation’s in-house team of marketers, content specialists and public relations practitioners develop and execute integrated marketing and communications programs to build brand equity, raise awareness of SickKids’ global leadership and reinforce the need for donor dollars.

 

Lori DavisonJudy JohnDuncan FultonMercuri Dominic Reiss Dani Deluce Robert Day Christine Furlong John Laliberte Guy Torella John Levine Alan Philips Bruce Elder Judy Bassett Rich Furneaux Hugh Marilyn Stewart Hinds Ossie Woodrooffe Rob

2017 Best of the Best

Congratulations SickKids Foundation & Cossette!

Running in stark contrast to the category’s history of highly sentimental and heart-tugging tonalities, SickKid’s high voltage campaign was as aggressive as their $1 billion five-year donation target. Canadians everywhere took notice, and donors were eager to join this ever-important battle. SickKids Vs. helped break the organization’s all-time fundraising record with revenues of $57.9 million during the period between October and December. Online revenue rose by 695% and the average online donation reach an all-time high of $188, up 63% from the previous year. SickKids also saw a 5% boost in millennial and male donors respectively.

winners
2017 Winners

Congratulations to all winners – click the red button or the e-book cover below!

2017 Winners

Best Of The Best
SickKids VS, SickKids Foundation, Cossette

Canada Post Incite Award – Canada Post Incite Award
Gold: Haunted Door Mailer, WD-40 Company (Canada) Ltd, BIMM
Silver: THRIVE Acquisition Program, BMO Global Asset Management, The Capital Communications Company
Bronze: Shell Hula Girl DM, Shell, Squareknot

Environics Analytics Data Marketing Award
Gold: Your Perfect Life/Royal LePage, Royal LePage, Environics Analytics
Silver: EveryDrop Water Filter, Fall 1:1 Campaign, Whirlpool Canada, RI
Bronze: Street Furniture Planning Tool/Clear Channel Canada, Toyota Canada Inc., Saatchi & Saatchi Canada

Facebook MOBILE Marketing Award
Gold: Dove Baby Beautifully Real Moms, Unilever, Ogilvy Toronto
Silver: Employer Image Campaign, McDonald’s Canada, Cossette
Bronze: Grab-A-Gift, FGL Sports (Sports Experts), Rethink

YouTube Creative Story Telling – YouTube Creative Story Telling
Gold: The Views are Different Here/Tourism Toronto, J. Walter Thompson Canada
Silver: Shaw WideOpen Holiday, Shaw
Bronze: Seize the Drive, Lexus of Canada, DentsuBos

Advertising – Automotive
Gold: 1903: A Harley-Davidson Café, Harley-Davidson, Zulu Alpha Kilo
Silver: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada
Bronze: Thoughtful Test Drive, Volvo Car Canada, Grey Canada

Advertising – Business Production & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: The Lemonade Stand, Yellow Pages, Leo Burnett, Toronto
Bronze: Text & Drive, Cieslok Media, john st.

Advertising – Consumer Products – Food & Beverage
Gold: Budweiser Light Up the Nation, Labatt Brewing Company Ltd., Anomaly
Silver: Eat Together, Loblaw Companies Ltd/President’s Choice, john st.
Bronze: Is It A Big Mac?, McDonald’s Canada, Cossette

Advertising – Consumer Products – General
Gold: Huggies No Baby Unhugged, Kimberly Clark, Ogilvy
Silver: Give-A-Care, Rethink Breast Cancer, lg2
Bronze: Look How Far We’ve Come, Dove – Unilever, Ogilvy Toronto

Advertising – Consumer Services
Gold: A Balloon for Ben, Cineplex Entertainment, Zulu Alpha Kilo
Silver: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Bronze: Snowden CCTV, Elevation Pictures, DentsuBos

Advertising – Financial
Gold: Story of Flash, Interac Association, Zulu Alpha Kilo
Silver: Mortgage Truth – Manulife Bank, Manulife Bank of Canada, DentsuBos/Mindshare
Bronze: Hockey Dreams / Scotiabank, Scotiabank, Bensimon Byrne

Advertising – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: It Happens Fast, Ontario Ministry of Transportation, john st.
Bronze: SickKids VS 100 Today, SickKids Foundation, Cossette

Advertising – Retail
Gold: We All Play For Canada Rio Advertising Campaign, Canadian Tire, cleansheet communications
Silver: National Latte Launch, Tim Hortons, Ogilvy
Bronze: Hockey Dreams / Scotiabank, Scotiabank, Bensimon Byrne

Community Engagement – Business Products & Services
Gold: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Silver: Cannes Meow, FCB/SIX, FCB/SIX
Bronze: UFC 205 Can’t Wait, Ultimate Fighting Championship (UFC), Anomaly

Community Engagement – Consumer Products – Food & Beverage
Gold: Rooftop Rink, Molson Coors, Rethink
Silver: Welcome Party, Molson Coors, Rethink
Bronze: Steakcation, Taco Bell Canada, Grip Limited

Community Engagement – Consumer Products – General
Gold: Dove Baby Beautifully Real Moms, Unilever, Ogilvy Toronto
Silver: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Bronze: adidas Avenue A Subscription Program, adidas, Mirum

Community Engagement – Consumer Services
Gold: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada
Silver: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Bronze: Mixtape of You, Newcap Radio, No Fixed Address

Community Engagement – Financial
Gold: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Silver: Hockey Dreams / Scotiabank, Scotiabank, Bensimon Byrne
Bronze: RBC Makes 150 Count, RBC, Grip Limited

Community Engagement – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: #GirlPowered/Canadian Women’s Foundation, Canadian Women’s Foundation, Havas Canada

Community Engagement – Retail
Gold: Frosterize Your Face on Snapchat, Mac’s Convenience/Couche Tard, Giants & Gentlemen
Silver: adidas Avenue A Subscription Program, adidas, Mirum
Bronze: Hockey Dreams/Scotiabank, Scotiabank, Bensimon Byrne

Digital – Automotive
Gold: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada
Silver: Project 86, Toyota Canada Inc., Saatchi & Saatchi Canada
Bronze: The Toyota Sessions, Toyota Canada Inc., Saatchi & Saatchi Canada

Digital – Business Products & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: Cannes Meow, FCB/SIX, FCB/SIX
Bronze: Rogers IoT from Farm to Fork, Rogers Communication, BBDO

Digital – Consumer Products – Food & Beverage
Gold: Budweiser Light Up The Nation, Labatt Brewing Company Ltd., Anomaly
Silver: Is It A Big Mac?, McDonald’s Canada, Cossette
Bronze: Quaker Parents’ Report Card, PepsiCo Foods Canada, BBDO

Digital – Consumer Products – General
Gold: Huggies No Baby Left Unhugged, Kimberly Clark, Ogilvy
Silver: Prickly, Scotts Canada, Rethink
Bronze: Haunted Door, WD-40 Company (Canada) Ltd, BIMM

Digital – Consumer Services
Gold: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Silver: Mixtape of You, Newcap Radio, No Fixed Address
Bronze: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada

Digital – Financial
Gold: Mortgage Truth – Manulife Bank, Manulife Bank of Canada, DentsuBos/Mindshare
Silver: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Bronze: Ball Access, Bank of Montreal, FCB Canada

Digital – NFP/Fundraising Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: It Happens Fast, Ontario Ministry of Transportation, john st.

Digital – Retail
Gold: We All Play For Canada Rio Digital Campaign, Canadian Tire, cleansheet communications
Silver: adidas Avenue A Subscription Program, adidas, Mirum
Bronze: Grab-A-Gift, FGL Sports (Sports Experts), Rethink

Direct Engagement (Direct 1:1 & Loyalty) – Automotive
Gold: Volkswagen Atlas 5m Email, Volkswagen Canada, Track DDB
Silver:< /strong> Seize the Drive, Lexus of Canada, DentsuBos
Bronze: VW e-commerce, Volkswagen Canada, DDB Canada

Direct Engagement (Direct 1:1 & Loyalty) – Business Products & Services
Gold: #CollabWithAric/Aric Guite Photography, Aric Guite Photography, Havas Canada
Silver: Office VR, Microsoft, Intercept Group
Bronze: Street Furniture Planning Tool/Clear Channel Canada, Clear Channel Canada, Environics Analytics

Direct Engagement (Direct 1:1 & Loyalty) – Consumer Products – Food & Beverage
Gold: Budweiser Light Up The Nation, Labatt Brewing Company Ltd., Anomaly
Silver: Quaker Parents’ Report Card, PepsiCo Foods Canada, BBDO
Bronze: Employer Image Campaign, McDonald’s Canada, Cossette

Direct Engagement (Direct 1:1 & Loyalty) – Consumer Products – General
Gold: Haunted Door, WD-40 Company (Canada) Ltd, BIMM
Silver: EveryDrop Water Filter, Fall 1:1 Campaign, Whirlpool Canada, RI
Bronze: Oscars 2016, Cineplex Entertainment Inc., Cineplex Entertainment

Direct Engagement (Direct 1:1 & Loyalty) – Consumer Services
Gold: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada
Silver: Found in Canada, Destination Canada, DDB Canada, Vancouver
Bronze: Expedia.ca – Vegas You, Expedia.ca, Grip Limited

Direct Engagement (Direct 1:1 & Loyalty) – Financial
Gold: RBC Personalize Mortgage Welcome Video Program, RBC, n/a
Silver: RBC Rewards, RBC, Grip Limited
Bronze: Scotiabank Hockey Dreams, Scotiabank, Bensimon Byrne

Direct Engagement (Direct 1:1 & Loyalty) – NFP/Fundraising/Public Service
Gold: SickKids VS 100 Today, SickKids Foundation, Cossette
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: The Call That Comes After, Drug Free Kids Canada, FCB/SIX

Experiential and Innovative Media – Automotive
Gold: HEAD TURNER, Mazda Canada, J. Walter Thompson
Silver: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada
Bronze: Standoff, INFINITI Canada, UNION

Experiential and Innovative Media – Business Products & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: The Lemonade Stand, Yellow Pages, Leo Burnett, Toronto
Bronze: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)

Experiential and Innovative Media – Consumer Products – Food & Beverage
Gold: Rooftop Rink, Molson Coors, Rethink
Silver: IKEA: Cook This Page, IKEA Canada, Leo Burnett, Toronto
Bronze: CART THRU, Tim Hortons, J. Walter Thompson

Experiential and Innovative Media – Consumer Products – General
Gold: Give-A-Care, Rethink Breast Cancer, lg2
Silver: Huggies No Baby Unhugged, Kimberly Clark, Ogilvy
Bronze: Haunted Door, WD-40 Company (Canada) Ltd, BIMM

Experiential and Innovative Media – Consumer Services
Gold: Sorry, Tourisme Montréal, lg2
Silver: Snowden CCTV, Elevation Pictures, DentsuBos
Bronze: Your Perfect Live/Royal LePage, Royal LePage, Environics Analytics

Experiential and Innovative Media – Financial
Gold: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Silver: Ball Access, Bank of Montreal, FCB Canada
Bronze: TD Back to School, TD Canada Trust, Diamond Integrated Marketing

Experiential and Innovative Media – NFP/Fundraising/Public Service
Gold: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Silver: It Happens Fast, Ontario Ministry of Transportation, john st.
Bronze: The Call That Comes After, Drug Free Kids Canada, FCB/SIX

Experiential and Innovative Media – Retail
Gold: Canadian Tire’s Red Door to Rio, Canadian Tire Corporation, wonderMakr
Silver: National Latte Launch, Tim Hortons, Ogilvy Canada
Bronze: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)

Integrated – Automotive
Gold: Seize the Drive, Lexus of Canada, DentsuBos
Silver: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada

Integrated – Business Products & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Bronze: “$100,000 Small Business Challenge”, TELUS, Agency 59

Integrated – Consumer Products – Food & Beverage
Gold: Is It A Big Mac?, McDonald’s Canada, Cossette
Silver: Budweiser Light Up the Nation, Labatt’s Brewing Company Ltd., Anomaly
Bronze: All Day Breakfast Campaign, McDonald’s Canada, Cossette

Integrated – Consumer Products – General
Gold: Huggies No Baby Unhugged, Kimberly Clark, Ogilvy
Silver: Gain by Gain, Procter & Gamble/Gain, Leo Burnett, Toronto
Bronze: Who Will YOU HatchTM?, Spin Master, Initiative

Integrated – Consumer Services
Gold: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Silver: SCENE SHOW-OFF, SCENE LP, Elemental Inc.

Integrated – Financial
Gold: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Silver: RBC Makes 150 Count, RBC, Grip Limited
Bronze: Hockey Dreams/Scotiabank, Scotiabank, Bensimon Byrne

Integrated – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: One Good Scam, Alberta Securities Commission, Edelman
Bronze: It Happens Fast, Ontario Ministry of Transportation, john st.

Integrated – Retail
Gold: We All Play For Canada Rio Campaign, Canadian Tire, cleansheet communications
Silver: National Latte Launch, Tim Hortons, Ogilvy Canada
Bronze: Hockey Dreams/Scotiabank, Scotiabank, Bensimon Byrne

Pro Bono
Gold: Give-A-Care, Rethink Breast Cancer, lg2
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: Speechless, Carly Fleischmann, john st.

Promotion/Shopper Marketing – Automotive
Gold: 1903: A Harley-Davidson Café, Harley-Davidson, Zulu Alpha Kilo
Silver: Standoff, INFINITI Canada, UNION

Promotion/Shopper Marketing – Business Products & Services
Gold: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)

Promotion/Shopper Marketing – Consumer Products – Food & Beverage
Gold: Budweiser Red Light Glass, Labatt Brewing Company Ltd., Anomaly
Silver: IKEA: Cook This Page, IKEA Canada, Leo Burnett, Toronto
Bronze: CART THRU, Tim Hortons, J. Walter Thompson

Promotion/Shopper Marketing – Consumer Products – General
Gold: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Silver: No Shame, Easy Period, Cossette

Promotion/Shopper Marketing – Consumer Services
Gold: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada
Silver: Mixtape of You, Newcap Radio, No Fixed Address
Bronze: Lightning Popcorn, Cineplex Entertainment, Zulu Alpha Kilo

Promotion/Shopper Marketing – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette

Promotion/Shopper Marketing – Retail
Gold: National Latte Launch, Tim Hortons, Ogilvy Canada
Silver: DOVE #InspireConfidence, Unilever Canada, Team Unilever Shopper | Geometry Global
Bronze: 2016 Ready to Drink (RTD), LCBO, Leo Burnett Canada & Diamond Integrated Marketing

2017 Credits

ONEMETH Goods
Campaign: Canadian Apparel
Agency: OneMethod (A Division of Bensimon Byrne)
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | ACDs: John Hotts, Max Sawka | Art Director: Paul De La Merced | Copywriter: Dario Petruzzi | Business Lead (Bensimon Byrne): Nathan Strawn | Project Manager: Natasha Gomes | Community Manager: Rebecca Milner | Public Relations (Narrative): Laura Serra, Katie Muekusch | Creative Technologist (Bensimon Byrne): Jamie Kaiser | Editor (Bensimon Byrne): Tim Pienta

Community Engagement (PR and Social Media) Business Products & Services - Gold
Promotion/Shopper Marketing Business Products & Services - Gold
Promotion/Shopper Marketing Consumer Products – General - Gold
Community Engagement (PR and Social Media) Consumer Products - General Silver
Integrated Business Products & Services - Silver
Experiential and Innovative Media Business Products & Services - Bronze
Experiential and Innovative Media Retail - Bronze

 

Scotiabank
Campaign: Scotiabank Hockey Dreams
Agency: Bensimon Byrne
Credits: Scotiabank: SVP Canadian Marketing: Clinton Braganza | VP Marketing, Personal Banking: Lisa Hartley | VP Sponsorship and Philanthropy: Jacqueline Ryan | Director, Brand & Media Strategy: Melanie Smith | Creative Director & Partner: Joseph Bonnici | Creative Director: Dan Strasser | Associate Creative Director: Gints Bruveris | Art Director: Cam Hopkins | Associate Creative Director: David Mueller | Copywriter: Matthew Valenzano | VP, Group Account Director: Erin O’Connor | Program Director: Jordan Lane | Associate Business Lead: Aviva Phillips | Community Manager: Matthew Dicker | VP, Client Services Director: Angie Genovese | Account Supervisor: Paul Paterson | Head of Broadcast Production: Michelle Pilling

Campaign: Scotiabank Hockey Dreams (Retail)
Credits: Scotiabank: SVP Canadian Marketing: Clinton Braganza | VP Marketing, Personal Banking: Lisa Hartley | VP Sponsorship and Philanthropy: Jacqueline Ryan | Director, Brand & Media Strategy: Melanie Smith |  Creative Director & Partner: Joseph Bonnici | Creative Director: Dan Strasser | Associate Creative Director: Gints Bruveris | Art Director: Cam Hopkins | Associate Creative Director: David Mueller | Copywriter: Matthew Valenzano | VP, Group Account Director: Erin O’Connor | Program Director: Jordan Lane | Associate Business Lead: Aviva Phillips | Community Manager: Matthew Dicker | PHD Media: VP, Client Services Director: Angie Genovese | Account Supervisor: Paul Paterson | MKTG: SVP – Activation & Events: Cori Woolley | Supervisor – Activation & Events: Brandon Mazerall | Manager – Activation & Events: Reuben Greenspoon | Supervisor – Consulting: Jonathon Lithwick | Director – Consulting | Jeff Wilhelm | Head of Broadcast Production: Michelle Pilling          

Community Engagement (PR and Social Media) Financial - Silver
Advertising Financial - Bronze
Advertising Retail - Bronze
Community Engagement (PR and Social Media) Retail - Bronze
Direct Engagement (Direct, 1:1 & Loyalty) Financial - Bronze
Integrated Financial - Bronze
Integrated Retail - Bronze

 

SickKids Foundation
Campaign: SickKids VS
Agency: Cossette
Credits: Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Jaimes Zentil (AD), Craig McIntosh (CW) | Planner/Strategists: Jason Chaney, Fernando Aloise | Account Team: M.Perez, S.Groh, H.Vo, M.Levenberg,O.Figliomeni, D.Dolan | Agency Producer: Dena Thompson | Production House(s): Skin & Bones, Westside, Jam3. Music House: SNDWRX | Animation: The Vanity, The Mill, a52 | Clients: L.Davison, K.Torrance, L.Charendoff, S.Chiovitti, M.Jordan, T.Tieu | Designer: Natasha Michalowska | Director: Mark Zibert | Director of Production: Jackson Parrell | Executive Producers: Dan Ford, Liane Thomas | Line Producer: Joan Bell | Editor: Marka Rankovic | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Photographer: Nikki Ormerod | Photography Studio: Westside Studio | Music Creative Director: Didier Tovel | Song: Undeniable - by Donnie Daydream Feat: Richie Sosa | Project Manager: Maia Spetter | VP, Experience Strategist: Tara O’Doherty | UX Strategist: Thomas Wilkins | Digital Advisor: Dawid Kucinski | Digital Art Director: Gustavo Oregel | In House Production: Identica | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer(s): Dawn-Marie Mills, Aimee Churchill | Media Company: OMD | VP Brand Strategy and Communications, SickKids Foundation: Lori Davison | Director, Integrated Brand Marketing, SickKids Foundation: Kate Torrance | Director, Public Relations, SickKids Foundation: Sandra Chiovitti | Associate Director, Community Stakeholder Relations, SickKids Foundation: Lisa Charendoff | Director, Digital Projects, SickKids Foundation: Mark Jordan | Marketing Manager(s), SickKids Foundation: Tina Tieu, Harleen Bhogal, Laura Bradley Stewart, Kelly Hanley | Coordinator, Public Relations, SickKids Foundation: Madeline Salerno

Advertising NFP/Fundraising/ Public Service - Gold
Community Engagement (PR and Social Media) NFP/Fundraising/ Public Service - Gold
Digital NFP/Fundraising/ Public Service - Gold
Integrated NFP/Fundraising/ Public Service - Gold
Promotion/Shopper Marketing NFP/Fundraising/ Public Service - Gold

 

Campaign: Sick Kids vs 100 Today
Agency: Cossette
Credits: VP Brand Director: Michelle Perez | Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director: Trent Thompson | Associate Creative Director/AD: Mario Cesareo | Senior Writer: Sarah Rutherford | Planner/Strategists: Jason Chaney, Fernando Aloise | Account Team: Melissa Levenberg, Lindsay Hill | Clients: H. Clark, N. de la Mothe, T. Tucker, G. Eleusiniotis, J. Kim | Senior Editor: Mike Colangelo | Production House: Soda

Advertising NFP/Fundraising/ Public Service – Bronze

 

Tim Hortons
Campaign: National Latte Launch
Agency: Ogilvy Canada
Credits: Head of Marketing Tammy Sadinsky | Managing Partner: Zemina Moosa | Chief Creative Officers: Brian Murray, Alex Furrer, Martin Gosselin | Creative Group Head: Joe Morris
Writers: Max OssRech, Raphael Côté & Jean-Sebastien Marcoux | Strategy Director: Jeff George | Account Director: Claudia Pereira, Grp Acct Director: Julie Brisebois | Account Supervisor: Taylor Pawsey, Account Executive: Connor Leach

Promotion/Shopper Marketing Retail - Gold
Advertising Retail - Silver
Experiential and Innovative Media Retail - Silver
Integrated Retail - Silver

Campaign: CART THRU
Agency: J. Walter Thompson
Credits: Chief Creative Officer: Ryan Spelliscy | Creative Director: Matt Syberg-Olsen | Art Director: Jessica Nichols | Copywriter: Ryan Hanson | Account Lead: Darrell Hurst | Planner/Strategist: Dean Foerter | Account Lead: Jessie Sweeney |Team Lead: Tammy Sadinsky

Experiential and Innovative Media Consumer Products - Food & Beverage - Bronze
Promotion/Shopper Marketing Consumer Products - Food & Beverage – Bronze

 

Canadian Down Syndrome Society
Campaign: Down Syndrome Answers
Agency: FCB Canada
Credits: Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts, Jon Flannery | Art Director: Simon Tuplin | Copywriter: Peter Gardiner | Chief Strategy Officer: Shelley Brown | Sr. Strategist: Eryn LeMesurier | Account Lead: Anabella Mandel | Account Executive: Joline Christiani | Strategist: Shelagh Hartford | Director:  Elias Campbell | DOP: Stephen McLoughlin | Editor: David Rodriques

Experiential and Innovative Media NFP/Fundraising/ Public Service - Gold
Community Engagement (PR and Social Media) NFP/Fundraising/ Public Service - Silver
Digital NFP/Fundraising/ Public Service - Silver
Direct Engagement (Direct, 1 : 1 & Loyalty) NFP/Fundraising/ Public Service - Silver
Pro Bono - Silver

 

TD Canada Trust
Campaign: TD Thanks You
Agency: Diamond Integrated Marketing
Credits: Team Lead: Douglas Milne | Account Leads: Rebecca Stutley, Sara Cairncross, Jennifer Sutherland, Kate Burke, Kavita Joshi, Kelly Hechler, Aleia Gland | Creative Director: Sean Davison | Art Director: Darryl Graham | Copywriter: Heather Hnatiuk | Planner/Strategist: Graham Candy | Account Leads: David Diamond, Josh Diamond  | Account Team: Carolyn Mallory, Kri Ruschiensky | Media Planners: Unison / Starcom | VP, Ops and Production: Roma Ahi  | Producers: Jason Kennedy, Gord McLennan | Production House: The Mine

Community Engagement (PR and Social Media) Financial - Gold
Experiential and Innovative Media Financial - Gold
Integrated Financial - Gold
Digital Financial - Silver

Campaign: TD Back to School
Agency: Diamond Integrated Marketing
Credits:  Team Lead: Jenna Metcalfe | Account Leads: David Diamond, Josh Diamond | Creative Director: Sean Davison | Art Directors: Lorraine Sit, Julie Bisson, Jackie Musial | Account Leads: Maria Naimark, Sonia Houle | Animator: Kirill Popov | Director: Mark Graham | Producer: Lindsey Burges | Production: Candice Dixon  & Cameron Williams

Experiential and Innovative Media Financial - Bronze

 

McDonald’s Canada
Campaign: Is It a Big Mac?
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | CD: E. Morris, G. Moore, C. Bergeron, J. Careless, R. Dunnet, V. Morin | Art Director: Spencer Dingle, Steve Pepin | Copywriter: Jordan Hamer, Ben Duquette, Marc-André Vigneault | Strategists: Anna Nowak, Lynn Fletcher, Nico Wlock | Account Team: P. Badran, H. McCann, A. Hailu, A. Fortin, S. Potvin | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette

Integrated Consumer Products - Food & Beverage - Gold
Digital Consumer Products - Food & Beverage - Silver
Advertising Consumer Products - Food & Beverage - Bronze

Campaign: All Day Breakfast Campaign
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette

Integrated Consumer Products - Food & Beverage Bronze

Campaign: Employer Image
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette | Agency Producers: Erica Metcalfe, Catherine Richmond | Director: Jake Kovnat, Skin and Bones Film Company | Senior Digital Project Manager: Jeff Maynard | Transfer/Online: Nice Shoes | Editor: Saints Editorial | Sound House: Apollo | Media Agency: OMD

Direct Engagement (Direct, 1 : 1 & Loyalty) Consumer Products - Food & Beverage – Bronze

 

Canadian Tire Corporation
Campaign: We All Play For Canada Rio
Agency: cleansheet communications
Credits: Chief Creative Officer: Neil McOstrich | Associate Creative Director: Scott Shymko | Graphic Design: Dennis Fuentes, JP Spanbauer | COO/ Strategist: Catherine Frank | Agency Producers: Deb Flippance, Johnny Chambers | Media: Touché  | Account Team: Mark Corak, Lauren Boutette, Sarah Gray, Pat Rawluk, Amir Kolia | Client: Susan O'Brien, Eva Salem, Cindy Graham, Aubrey Lovery, Mitchell Stratton, Blair Cope, Brandy Barrie, Kaleigh Henderson, Jane Shaw, Leah Gaucher, Julia Wilkinson | Production: Frank Content, NYB Media, Partners Film, Pirate Group, Westside Studio | Post Production: Alter Ego, School Editing, The Vanity | Other: Bestlight Media, Canadian Broadcasting Corporation, Cinco, DWOM Media Inc, Influxis, wonderMakr Ltd.

Advertising Retail - Gold
Digital Retail - Gold
Integrated Retail - Gold

Campaign: Canadian Tire’s Red Door to Rio
Agencies: wonderMakr, Influxis
Credits: SVP, Marketing and Communications: Susan O’Brien | VP, Communications: Jane Shaw | Manager, Communications: Leah Gaucher | Advisor, Communications: Julia Wilkinson | President and Chief Innovation Officer, wonderMakr: Mark Stewart | Producer, wonderMakr: Rasheed Hussain | Specialist, Communications, Canadian Tire Corporation: Jenna Caira | Senior Advisor, Events, Canadian Tire Corporation: Elliot Abish | Coordinator, Events, Canadian Tire Corporation: Ryan Hamilton | Manager, Social Media, Canadian Tire Corporation: Brandy Barrie | Creative Producer, Internal Communications, Canadian Tire Corporation: Will Moskal | Videographer, Internal Communications, Canadian Tire Corporation: Evan King | Editor, Internal Communications, Canadian Tire Corporation: Marcus Barrie | Creative Technologist, wonderMakr: Garrett Reynolds | Developer, wonderMakr: Andrew Iannuzzi | Manager, Development, wonderMakr: Chris Fairhurst | Director of Technology, Influxis: Matthew Wall | Vice-President, Business Development, Influxis: Wesley Daggett | Chief Technology Officer/Co-Founder, Influxis: Jerry Chabolla

Experiential and Innovative Media Retail - Gold

 

HP Inc
Campaign: In the Head of a Hacker
Agency: Edelman
Credits: Team Lead: Mitch Bell | Account Lead: Melissa Turlej | Creative Director: Andrew Simon | Art Director: Hira Gomes | Senior Account Director: Aubrey Podolski | Senior Account Manager: Mitch Bell | Producer: Camielle Clark | Managing Director: Specialties | Senior Account Directors: Nick Turney, Michael Thomson, Shazeen Pirani | Copywriter: Will Fornuff | Account Managers: Emily Barnes, Rebecca Myers | Senior Account Executive: Amber Mulder | Associate Creative Director: Matt Smith | Digital Video Content Producer: Evan Davis

Advertising Business Products & Services - Gold
Digital Business Products & Services - Gold
Experiential and Innovative Media Business Products & Services - Gold
Integrated Business Products & Services - Gold

 

Labatt Brewing Company Ltd.
Campaign: Budweiser Light Up The Nation
Agency: Anomaly
Campaign: Budweiser Red Light Glass
Agency: Anomaly
Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creative Director/Writer/AD: Jamie Marcovitch, Todd Cornelius | Creative Team/Design: Max Bingham, Brendon Scullion, Andy Slater | Managing Director: Candace Borland | Account Director: Matt Holton | Planner/Strategist: Paul Lipson | VP Marketing: Kyle Norrington | Brand Director: Andrew Oosterhuis | Social Manager: Chris Campaner | Account Supervisor: Thomas Gaylor

Advertising Consumer Products - Food & Beverage - Gold
Digital Consumer Products - Food & Beverage - Gold
Integrated Consumer Products - Food & Beverage - Silver

Campaign: Budweiser Red Light Glass
Agency: Anomaly
Credits: Brand Director: Candace Borland | Creative Directors: Pete Breton, Dave Douglass, Jamie Marcovitch, Todd Cornelius, Craig McIntosh, Jaimes Zentil | Art Director: Max Bingham
Copywriter: Brendan Scullion | Planner/Strategist: Paul Lipson | Account Lead: Matt Holton | Account Executive: Thomas Gaylor | Designer: Andy Slater | Social Media Manager: Chris Campaner | Head of Production: Leanne McLellan | Print Producer: Rob Murray

Promotion/Shopper Marketing Consumer Products - Food & Beverage - Gold

 

Kimberly Clark
Campaign: Huggies “No Baby Unhugged”
Agency: Ogilvy
Credits: Clients: Paul Scott, Michael Hurt, Mitch Faigan | Chief Creative Officers: Ian MacKellar, Brian Murray | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Planning Director: Michelle Lee | Digital Strategist: Robyn Hutman | Account Executive: Kennedy Crawford | Director Marketing & Sales Strategy: Michael Hurt

Advertising Consumer Products - General - Gold
Digital Consumer Products - General - Gold
Integrated Consumer Products - General - Gold
Experiential and Innovative Media Consumer Products - General - Silver

 

Jeep
Campaign: Unclimbed
Agency: UM Canada
Credits: Team Lead: Nancy Market | Account Lead: Nancy Market | Account Lead: Derek Ouellette | Director, Connections Planning, UM Canada: Derek Ouellette | Group Manager, Brand Partnerships, Bell Media: Cosmo Prochilo | VP Brand Director, Publicis: Bobby Malhotra

Digital Automotive - Gold
Advertising Automotive - Silver
Experiential and Innovative Media Automotive - Silver
Integrated Automotive - Silver

 

Ontario Tourism Marketing Partnership
Campaign: Where Am I?
Agency: FCB Canada
Credits: Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts, Jon Flannery | Art Director: Jeff Hilts, Rob Dean, Cody Sabatine | Lead Srategist: Heather Segal | Copywriter: Nancy Crimi-Lamanna, Dave Delibato, Joseph Vernuccio | Chief Strategy Officer: Shelley Brown | VP Management Director: Sunil Sekhar | VP Business Director: Sarah Banks | Account Manager: Skye Gandy | Producer: Rea Kelly | Integrated Producer: Sumi Ajwai | Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden | Line Producers: Karen Harnisch, Marc Swenker | Director: Andrew Cividino | DOP: James Klopko | Editor: Marc Langley | Assistant Editor: Eric Dubois | Colourist: Eric Whipp | Onine Artist: Ernie Mordak | Online Assistant: Melisaa Vasiliev | Music Track Director: Jody Colero | Executive Producer: Jane Heath | Sound Design: Vlad Nikolic | Media, PhD Canada:  Ellie Longhin, Christina Cordeiro, Amber Snider

Digital Consumer Services - Gold
Integrated Consumer Services - Gold
Advertising Consumer Services - Silver
Community Engagement (PR and Social Media) Consumer Services - Silver

 

Ontario Ministry of Transportation
Campaign: It Happens Fast
Agency: john st.
Credits: Account Lead: Debra Merowitz | Creative Directors: Stephen Jurisic, Angus Tucker | Art Directors: Andrew Bernardi, Denver Eastman | Copywriters: Sanya Grujicic, Jacob Greer
Planner/Strategist: Colin Carroll | Account Lead: Cheryl Carty | Account Team: Cheryl Carty, Zalona Caruso | Producer: Sharon Langlotz | Director: Nicolas Monette | Production Company: OPC | Post Production: Saints Editorial, The Vanity, Boombox Sound & Music, 172 Productions

Advertising NFP/Fundraising/ Public Service - Silver
Experiential and Innovative Media NFP/Fundraising/ Public Service - Silver
Digital NFP/Fundraising/ Public Service - Bronze
Integrated NFP/Fundraising/ Public Service - Bronze

 

Molson Canadian
Campaign Name: Rooftop Rink
Agency:   Rethink
Credits: Account Leads: Christine Jakovic, Chris Blackburn | Creative Directors: Mike Dubrick, Joel Holtby, Aaron Starkman, Chris Staples, Dre Labre, Ian Grais | Art Directors: Vic Bath, Joel Holtby, Nicolas Quintal, Leia Rogers | Copywriters: Bob Simpson, Mike Dubrick, Aaron Starkman, Xavier Blais, Morgan Tierney | Planner/Strategists: Maxine Thomas, Darren Yada | Account Leads: Cheryl Munroe, Barrett Holman, Alex Lefebvre | Account Team: Seth Waterman, Haley Kriksic, Daniel Riggi, Scott Lyons | Media Planners: Media Edge Canada, Catalyst | Producer: Narine Artinian | PR: Citizen Relations | Director Of Amplification: Leah Gregg, Outreach Coordinator: Rosa Tang | Digital Analyst: Gordon Zhang, Daniel Riggi | Broadcast Producer: Laura Rioux | Digital Designer: Alex Fleming, Production: Skin+Bones, Director: Michael Lawrence | Executive Producer: Liane Thomas | Line Producer: Rita Popielak, Post Production: Rooster, Editor: Marc Langley | Audio House: Grayson Matthews | RMW Music, Senior Marketing Manager: Andy Gervais | Senior Marketing Manger (Social & PR): Forest Kenny | Marketing Manager: Duncan Fraser | Assistant Marketing Managers: Kyle Morrison, Leanne Tyson | Assistant Manager Social Media: Daniella Sibellino | Media & Social Analyst: Natasha Vadori

Community Engagement Consumer Products Food & Beverage – Gold
Experiential and Innovative Media Consumer Products Food & Beverage - Gold

 

Campaign Name: Welcome Party
Agency: Rethink
Credits: Creative Directors:  Mike Dubrick, Joel Holtby, Aaron Starkman, Chris Staples, Nicolas Quintal, Ian Grais | Art Director: Joel Holtby | Copywriters: Mike Dubrick, Xavier Blais | Account Leads: Alex Lefebvre, Barrett Holman | Account Lead (Rethink): Caleb Goodman | Account Team: Lauren Grudzinski | Digital Strategist: Darren Yada | Amplification Strategist: Leah Gregg | Broadcast Producers: Monika Ghobrial, Marie Noëlle Rosso | Director: Jaime Escallon | Editors: Graham Chisholm, Geoff Ashenhust | Directors of Photography: Ryan Coxworthy, Steven Guevara | Line Producer: Elena Lombardi | Production Company: Lulo Films | Post Production: Married To Giants | Audio House: Grayson Matthews | Audio House Producer: Tom Westin | Special Effects: Alter Ego

Community Engagement Consumer Products Food & Beverage – Silver

Rethink Breast Cancer
Campaign: Give-A-Care
Agency:  lg2
Credits: Creative Directors: Chris Hirsch, Nellie Kim, Claude Auchu | Art Director: Zachary Bautista | Copywriter: Ariel Riske | Planner/Strategist: Meg Siegel | Account Team: Krista Findlay, Antoie Levassear, Taylor Johnston, Chloé Gascon, Alexandre Normand | Graphic Designer: Élise Cropsal | Digital CD: Jennifer Varvaresso | User Experience: Joël Auchu, Nicholas Baldovini | Print/Web Production: lg2fabrique

Experiential and Innovative Media Consumer Products General – Gold
Pro Bono – Gold
Advertising Consumer Products General – Silver

 

Air Canada
Campaign: TEST DRIVE CANADA
Agency: J. Walter Thompson Canada
Credits: Team Lead: Selma Filali | Account Lead: Scott Miskie | Creative Directors: Josh Budd, David Federico | Art Directors: David Federico, Anton Mwewa | Copywriters: Josh Budd, Alec Carluen | Planners: Sarah Stringer, Rebecca Brown, Kaiti Snell, Matthew Stasoff | Account Lead: Andrew Rusk | Chief Creative Officer: Ryan Spellicsy | Account Team: Lindsay Cannon | Media Planners: Mindshare Canada | Media Buyers: Mindshare Canada | Designer: Anton Mwewa | Agency Producer: Sydney Price

Community Engagement Consumer Services – Gold
Promotion/Shopper Marketing - Gold
Digital Consumer Services – Bronze

 

Boom97.3
Campaign: Mixtape of You
Agency: No Fixed Address
Credits: Account Lead: Anika Chabra | Creative Directors: Shawn James, Dhaval Bhatt | Art Director: Randy DeMelo | Copywriter: Dhaval Bhatt | Designer: Randy DeMelo | Planner/Strategists: Rachel Lai | Account Team: Camille Blais, Samantha Macleod | Production: Makers inc. | Site Architecture: Phill Dodd | Designer: Shawn McCann | Developer: Max Rusan | Integrated Producers: Alora May, Sumit Ajwani | Retoucher: Nabil Elssadi

Digital Consumer Services – Silver
Promotion/Shopper Marketing Consumer Services - Silver
Community Engagement Consumer Services – Bronze

 

RBC
Campaign: RBC Make 150 Count
Agency: Grip Limited
Credits: Creative Directors: D. Chiavegato, R. Pryce-Jones | Associate Creative Directors: T. Gourley, J. Morra | Creative: T.J. Arch, L. Cole, A. Bonder, J. Byrne, S. Deluz | Design: D. Giancroce, T. Dean, M. McGrath, B. Hodgkinson | Strategy: S. Henderson, G. Fong | Account: N. Leduc, D. Norwood, F. Zavarella, J. Rutledge | Clients: J. Howard, K. Chalmers, G. Anglin-Henry, J. Repovs, E. Kwok | Media, Initiative: E. Kan, C. Knechtel, M. Henry | Production House: Cuppa Coffee Animation | Audio House: Imprint Music Inc.

Integrated Financial - Silver
Community Engagement Consumer Products General – Bronze

Campaign: RBC Rewards
Agency: Grip Limited
Credits: Creative Directors: D. Chiavegato, C. Craig | Creative & Design:     J. Wei, J. Barnes, D. Giancroce, M. McGrath | Strategy:    S. Henderson, G. Fong, C. Thompson O’Brien | Account: N. Leduc, D. Norwood, A. Gaspar | Producers: L. Crofton, T. Lapidario, S. Walker-Wells, A. Heikamp | Editors: D. Vandermuelen, R. Floro, M. D’Amico | Interactive Production: J. Larocque, L. Moniz, M. Dabrowski, A. Pilger | Clients: M. Stewart, J. Sestito, C. Cook, L. Beattie, J. Slighte | Vice President, Brand Marketing – RBC: Matt McGlynn | Director, Brand Marketing – RBC: Tim Binkley | Senior Manager, Brand Marketing – RBC: Kelly Cranston | Manager, Enterprise Social Media – RBC: Beth McSherry | Media Initiative: E. Kan, R. Cross | PR, Stellick: B.Stellick, B. Frindlay | Production House: Grip Sound & Picture

Direct Engagement Financial – Silver

 

adidas
Campaign: adidas Avenue A Subscription Program
Agency: Mirum
Credits: Chief Product Officer: Mick Kanfi | Associate Creative Director: Alex Korobova | Associate Creative Director: Scott W. Gray | Account Director: Victor Davoine | Account Supervisor: Catherine Blais | Senior Art Director: Annasara Geva | Designer: Thibaud Marque
Copywriter: Michelle Cantin-Reid | Client Services Director: Gillian Ross | Strategic Planning Director: Umar Ghumman | Associate Technology Director: Francis Hague | Project Manager: Glenna Goffma | Quality Assurance Manager: Tomasz Kowalczyk | Singer and Songwriter: Emma Lee | Photographers: Emily Winiker, Clifford Pickett, Ian McCalpin | Director, Jorge Arzac Films: Jorge Arzac | Director, Collider Films: Alex Boothby | Post Production, Collider Films: Junior Lopez | Director, Scheme Engine: Charles Todd | Directors, Scheme Engine: Devin Chanda, Ben Vogel | Director of Photography, Scheme Engine; Mario de Armas

Community Engagement Retail – Silver
Digital Retail – Silver
Community Engagement Consumer Products General – Bronze

 

Cineplex Entertainment Inc.
Campaign:  A Balloon for Ben
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Art Director, Zulu Alpha Kilo: Guilherme Bermejo | Copywriter, Zulu Alpha Kilo: Nick Doerr | Planner, Zulu Alpha Kilo: Heidi Philip | Account Lead, Zulu Alpha Kilo: Roy Gruia | Account Team, Zulu Alpha Kilo: Kendal Saby | Client: Susan Mandryk, Darren Solomon, Maxine Chapman

Advertising Consumer Services - Gold

Campaign: Lightning Popcorn
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Art Director, Zulu Alpha Kilo: Andrea Romanelli | Copywriter, Zulu Alpha Kilo: Jon Taylor | Planner, Zulu Alpha Kilo: Heidi Philip | Account Lead, Zulu Alpha Kilo: Roy Gruia | Account Team, Zulu Alpha Kilo: Kendal Saby |Client: Susan Mandryk, Darren Solomon, Maxine Chapman, Peter Furnish

Promotion/Shopper Marketing Consumer Services - Bronze

Campaign: Oscars 2016
Agency: In house
Credits: Team Lead: Greg Ambrose | Analyst: Zahid Rangwala | Manager eCRM & Loyalty: Daniel Ritchie | Loyalty Marketing Coordinator: Carlyle Cadith | Campaign Reporting Coordinator: Abi Moosa

Direct Engagement Consumer Products General - Bronze

 

Unilever Canada
Campaign: Baby Dove “Beautifully Real Moms”
Agency: Ogilvy Toronto
Credits: Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Media Planners: Mindshare Canada | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Brand Manager: Michelle Wu | Planner/Strategist: Michelle Lee | Account Lead: Kennedy Crawford | Digital Strategist: Robyn Hutman | Digital PM: Charmion Brathwaite | Art Buyer/Producer: David Scanlon | Digital Designer: Dave Tatchell | Photographers: Lynsey Addario/Ami Vitale/Eran Sudds/Sandy Nicholson | PR Agency: Harbinger Communications | Role: PR Agency | Media Agency: Mindshare Canada | Digital Production: H&O

Community Engagement Consumer Products & Services - Gold

 

Campaign: DOVE #InspireConfidence
Agency: Team Unilever Shopper | Geometry Global
Credits: Account Director: Jason Trudel | EVP, Executive Creative Director: Nuala Byles | Art Director: Greg Muhlbock | Writer: Gillian Newing | VP, Head of Strategy: Annie Rowe | Strategic Planner: Kristina Komhyr | Account Supervisor: Marta Juszczak | Senior Media Manager: Chritina Theopahlacou

Promotion/Shopper Marketing - Silver

Campaign: Dove Self Esteem Project “Look How Far We’ve Come”
Agency: Ogilvy Toronto
Credits: Brand Team: Leslie Golts, Robyn Kennedy, Maya Atallah | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Media Agency: Mindshare Canada | PR Agency: Harbinger Communications | Director/Editor/VFX, reactiv: Alon Isocianu | Executive Producer, reactiv: Anna Junger | Music Director, Vapor RMW: Joey Serlin | Agency Producer: Kali Kyriazis | Vocal Performer: Alexis Chlopecki

Advertising Consumer Products General - Bronze

 

Harley-Davidson
Campaign: 1903: A Harley-Davidson Café
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Art Directors: Noel Fenn (ACD/AD) & Curtis Denomme (Social) | Copywriters: Andrew Caie (ACD), George Ault & Joel Felker (Social) | Planners: Heidi Philip, Jamie Cuthbertson, Sam Kamiel (Social) | Account Lead, Zulu Alpha Kilo: Kerry McKibbin | Account Team, Zulu Alpha Kilo: Maya Adler | Client, Harley-Davidson: Anoop Prakash, Vesa Mikkola, Jo Figueiredo

Digital Financial - Gold
Advertising Financial – Silver

 

Manulife Bank of Canada
Campaign: Mortgage Truth – Manulife Bank
Agencies: DentsuBos/Mindshare
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Creative Director: Wade Hesson | Art Directors: Kyle Scotland, Mike Sipley | Copywriter: Rich Cooper
Planner/Strategists: Linda Frey, Josh Somer | Media Planners: Lorena Chiarotto, Alexandra Wolch | Account Team: Noel Trinidade, Anthony Luciano, Kenda MacCuish | CMO, Manulife Bank: Glenn Hollis | VP, Manulife Bank: Leisha Roche | Director, Manulife Bank: Giles Finch
Managing Director, Client Leadership, Mindshare: Kirsten Moore | Manager, Digital Strategy, Mindshare: Angie Diep | Producers, DentsuBos: Edith Cayer, Tracy Luong | Associate Director, Strategy: Alexandra Wolch

Digital Financial – Gold
Advertising Financial – Silver

 

Lexus of Canada
Campaign: Seize the Drive (Direct Engagement)
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy | Copywriter: Rich Cooper | Account Lead: Caley Erlich | Planner Strategists: Mak Kattan, Joshua Somer | Account Team: Dawn Lacuesta Hau, Ilja Lukac | Media Planners: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira

Direct Engagement Automotive – Silver

Campaign: Seize the Drive (Integrated, Advertising)
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy, Kristen Chamberlain | Copywriter: Rich Cooper, Carla Krempien | Planner Strategists: Mak Kattan, Joshua Somer | Account Lead: Caley Erlich | Account Team: Dawn Lacuesta Hau, Ilja Lukac, Chloe Gravelle | Media Planner: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira | Editor: Kris Roberts | Social Media Strategists: Carly Miller, Amy Frank

Integrated Automotive – Gold

 

Yellow Pages
Campaign: Lemonade Stand
Credits: Chief Creative Officer: Judy John | Creative Director: Lisa Greenberg, Sean Ganann | Group Creative Director: Ryan Crouchman | Copywriter: Marty Hoefkes | Art Director: Mike Morelli, Dejan Djuric | Agency Producer: Franca Piacente, Milena Malovic, Gord Cathmoir | Chief Strategy Officer: Brent Nelsen | Planner: Trevor Thomas | Group Account Director: Chris Perron | Account Director: Brittany Gold | Account Executive: Hazel deVela | Photographer: Nick Wong | Production Company: Untitled Films | Producer: Peter Davis, Lexy Kavluk, Jason Friedman | Director: Hubert Davis | Director of Photography: Chris Mably | Line Producer: Erik Wilson | Production Designer: Michael Walker | Casting: Shasta Lutz, Jigsaw Casting | Editing Company: Rooster PostEProduction | Editor: Dave De Carlo | Assistant Editor: Alessandra Di Simone | Executive Producer: Yumi Suyama | Transfer: The Vanity | Colourist: Andrew Exworth | Online: Fort York | Flame Artist: Andrew Rolfe | Music House: The Eggplant | Executive Producer: Nicola Treadgold | Music Director: Rocco Gagliese | Producer: Lindsay Fry | Media Agency: Jungle Media

Advertising Business Products & Services - Silver
Experiential and Innovative Media Business Products & Services – Silver

 

IKEA
Campaign: IKEA Cook This Page
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Lisa Greenberg | Group Creative Director, Art Director: Anthony Chelvanathan | Group Creative Director, Copywriter: Steve Persico | Agency Producers: Franca Piacente, Alexandra Postans | Print Producers: Gord Cathmoir, Anne Peck, Carly Price | Chief Strategy Officer: Brent Nelsen | VP, Group Planning Director: Tahir Ahmad | Senior Studio Artist: Robin Osmond | Group Account Director: Allison Litzinger | Account Director: Emily Robinson | Account Supervisor: Rebecca Simon | Photographer: Arash Moallemi, Fuze Reps | Food Stylist: Matthew Kimura | Videographer: Jonathan Lajoie | Editor: David Nakata | Music House: Grayson Matthews | Printing Company: Trade Graphics By Design Inc., Papertec Inc.

Experiential and Innovative Media Consumer Products Food & Beverage – Silver
Promotion/Shopper Marketing Consumer Products Food & Beverage – Silver

 

INFINITI Canada
Campaign: Standoff
Agency: UNION
Credits: Creative Director: Lance Martin | Art Director: Alicia Outschoorn | Copywriter: Alex Scott | Planner/Strategist: Michelle Campbell | Account Lead: Tyler Brown | Account Team: Jamie Kerr | VP Integrated Production:  Jen Dark | Sr. Integrated Producer: Lisa Fournier | Producer: Pierre-Alexandre Caron, 1One Productions | Executive Producer: Graham Budd, Quiver Management

Promotion/Shopper Marketing Automotive - Silver
Experiential and Innovative Media Automotive – Bronze

 

Elevation Pictures
Campaign: Snowden CCTV
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Directors: Travis Cowdy, James Leake | Copywriters: Lyranda Martin Evans, Jamie Spears | Account Lead: Natalie Tom-Yes, James Sauter | Account Team: Catherine Field, Hailey Filler | Media Planners: Jordan Blagdon, Lucas Steinman | Creative Technologist, Cieslok: Oleg Paikoff

Experiential and Innovative Media Consumer Services - Silver
Advertising Consumer Services – Bronze

 

PepsiCo Foods Canada
Campaign: Quaker Parents' Report Card
Agency: BBDO
Credits: SVP, Chief Creative Officer: Todd Mackie | SVP, Chief Creative Officer: Denise Rossetto | VP, Executive Creative Director: Mike Kasprow | Associate Creative Director: Mike Schonberger | Associate Creative Director: Matt Hubbard | Sr. Account Planner: Travis St. Denis | SVP, Director of Account Planning: Ed Caffyn | Group Account Director: Melanie Ball | Account Coordinator: Stephanie Martins | VP, Project Management: Jason Dick | Sr. Project Manager: Sarah Ng | Production: Flare | Post Production: Ricochet

Direct Engagement Consumer Products Food & Beverage - Silver
Digital Consumer Products Food & Beverage – Bronze

 

Drug Free Kids Canada
Campaign: The Call That Comes After
Agency: FBC/SIX
Credits: Executive Creative Director: Ian Mackenzie | ACD/Art Director: Graham Tingle | ACD/Copywriter: Krystle Mullin | Planner/Strategist: Anna Percy-Dove | Account Team: Vicki Waschkowski, Shannon Harvey | VP Data & Technology: Jacob Ciesielski | President: Andrea Cook | Project Manager: Gillian Largey | Media Planner: Cynthia Steele | Developer: Dov Atlin

Direct Engagement NFP/Fundraising/Public Service – Bronze
Experiential and Innovative Media NFP/Fundraising/Public Service – Bronze

 

FBC/SIX
Campaign: Cannes Meow
Agency: FCB/SIX
Credits: Account Lead: Andrea Cook | Executive Creative Director: Ian Mackenzie | Art Directors: Rob Dean, Pedro Ramos, Francesca DiVesti, Joel Lee | Copywriters: Krystle Mullin, Kari King, Adrianna Casuga | VP, Data & Technology: Jacob Ciesielski | Project Coordinator: Khizra Arshad | Sr. Technical Architect: Valerian Nasqidashvilli | Campaign Managers: Paul Kalinowski, Andrew Yang | Analytics: Devi Soondarsingh, Imran Warsi | Community Moderator: Sinead Moran | Social Strategy: Jean George

Community Engagement Business Products & Services - Silver
Digital Business Products & Services – Silver

 

BMO
Campaign: Ball Access
Credits: Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Director: Jeremiah McNama, Andrew MacPhee | Art Director: Gira Moin, Naeem Walji | Copywriter: Nimy Leshinski, Steve Sloane | Chief Strategy Officer: Shelley Brown | Account Lead: Tracy Little | Art Director: Alisa Sera Garcia, Sasha Ortega | Copywriter: Morgan Wroot, Zachary Richman | Strategist: Shelagh Hartford | Account Director: Ravi Singh | Account Supervisor: Allison Lockhead | Account Executive: Katherine Forester | Integrated Producer: Sumit Ajwani | Project Manager: Lindsay Hann | Executive Producer: Jill Brennan | Line Producer: Marc Swenker | Director: Matt Atkinson | DOP: Rob Scarborough | Editor: Chris Murphy, Steve Manz | Colourist: Eric Whipp | Music Track Director: Daenen Bramberger | Engineer: Ethan Myers

Digital Financial - Bronze
Experiential and Innovative Media - Silver

 

Toyota Canada Inc.
Campaign: The Toyota Sessions
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard |Art Director: Lena Lee |Copywriter: Naeem Ghafari | Planner/Strategists: Keith Witham, Ryan Erdelyi | Account Lead: John Roumelis, Andreas Doerig, Kristin Meier | Media Planners: Karl Flanders, Jessica Stinchcombe, Sharnelle Khan | Music: Dustin Anstey - RMW

Digital Automotive – Bronze

Campaign: Project 86
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard | Associate Creative Directors: Rob Gendron, Chrisitan Buer | Copywriter: Luke Skinner | Art Director: Jon Ciordas | Head of Production: Michelle Orlando | Producer/Director of Photography: Rob Butterwick | Editor: Dylan O'Donnell | Music: Apollo | Planner/Strategists: Keith Witham | Content Strategist: Lisa Marie Chen | Account Team: Tony Ciccia, Andreas Doerig, Kristin Meier | Media Planners: Karl Flanders/Jessica Stinchcombe | Community Managers: Sharnelle Khan, Emily Ferriera

Digital Automotive - Silver

 

WD-40
Campaign: Haunted Door
Agency: BIMM
Credits: Creative Directors: Roehl Sanchez, Rene Rouleau | Art Directors: Noel Naguiat, Roehl Sanchez | Copywriters: Sarah Cody, Rene Rouleau | Account Lead: Mike Da Ponte | Account Team: Alia Kuksis | Vice-: President Technology: Ralph Reefke | Web Developer: Alex Tarapacky | Director of PMO/Operations: Alex Tangi | Sr Developer/QA: Sirine Habaili | Sound: Earl Torno (Retriever) | PR: Stephen Rouse | Print Production: Ashley Mainguy | Proofreader: Aviva Guldis | Jr Business Analyst: Areeba Mazhar | Illustrator: Roehl Sanchez | Creative Services: Frank Gianforcaro

Digital Consumer Products General – Bronze
Experiential and Innovative Media Consumer Products General - Bronze

 

Interac Association and Acxsys Corporation
Campaign: Story of Flash
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Creative Director, Zulu Alpha Kilo: Jon Webber | Art Director, Zulu Alpha Kilo: Gail Pak (ACD/AD), Brendan McMullen | Copywriter, Zulu Alpha Kilo: George Ault (ACD/Writer), Jacob Pacey | Planner, Zulu Alpha Kilo: Heidi Philip, Emma Brooks, Heather Segal | Client Services Director, Zulu Alpha Kilo: Rob Feightner | Interac: Andrea Danovitch, Jennifer Lee, Lauren McKay, Hizola Toovi

Advertising Financial - Gold

 

Tourisme Montréal
Campaign: Sorry
Agency: lg2
Credits: Tourisme Montréal: Danièle Perron, François Poulin, Bassira Côté, Aline Vinel | Vice-President, Executive Creative Director: Marc Fortin | Creative Directors: Marilou Aubin, Stuart Macmillan, Katherine Melançon | Copywriters: M. Aubin, S. Macmillan, K. Melançon, Jean-François Perreault | Art Director: Éric Bouchard | Strategic Planning & UX: Alexis Robin, François Royer Mireault, Geneviève Monette | Chief of Content: Joëlle Choquette, Malika Desrosiers | Group Director: Audrey Lefebvre | Account Director: Stéphanie Pellicer | Account Coordinator: Évelyne Harnois Lebeau | Agency Producer: Mélanie Bruneau | Production Company: Roméo & Fils | Director: Dent de cuir – Didier Charette | Media: Touché! – Martin Soubeyran, Sophie Labarre, Karine Hettel, Mélanie Baillargeon, Frederic Authier, Annie Ferrand

Experiential and Innovative Media Consumer Services - Gold

 

Mazda Canada
Campaign: HEAD TURNER
Agency: J. Walter Thompson
Credits: Chief Creative Officer: Ryan Spellicsy | Creative Director: Ari Elkouby | Art Director: Fiorella Martinez | Copywriter: Darya Klymenko | Account Lead: Dave Collis | VP, Creative Director: Matt Syberg-Olsen | Copywriter: Nick Asik | Team Lead: Neal Bouwmeester | Planner/Strategist: Matt Ball | Account Team: Jeff Thomas | Media Buyers: David Mears | Art Director: Raul Garcia | Photographer: Lulu Wei

Experiential and Innovative Media Automotive - Gold

 

Mac’s Convenience/Circle K
Campaign: Frosterize Your Face on Snapchat
Agency: Giants & Gentlemen
Credits: VP & Head of Client Services: Steve Waugh |Creative Directors: Natalie Armata, Alanna Nathanson |Art Directors: Jorden Heidendahl, JP Spanbauer | Copywriter: Brandon Tralman-Baker | Account Managers: Ally Dwyer-Joyce, Carlyn Anderson | Media Planners/Buyers: Media Experts

Community Engagement Retail - Gold

 

Whirlpool Canada
Campaign: EveryDrop Water Filter, Fall 1:1 Campaign
Agency: RI
Credits: Team Lead: Janice Ryder | Marketing Manager: Matt Ragno | Planner/Strategists: Scot Riches | Creative Director: Daniel Westgate | Art Director: Lori Davidson | Production Manager: Andrew Inshan | Head of Technology & Analytics: Margaret Ngai | Sr Analyst, Environics Analytics: Luke Forran | Account Lead: Kristine McMahon | Copywriter: Teri Favro

Direct Engagement Business Products & Services - Silver

 

Proctor & Gamble/Gain
Campaign: Gain by Gain
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Heather Chambers | Copywriter: Dave Barber | Art Director: Jason Lee | Agency Producer: Julie Caniglia, Sabrina DeLuca | Director: Matt Piedmont | Chief Strategy Officer: Brent Nelsen | Planner: Mike Coulson | VP, Business Lead: Gavin Bayley | Account Supervisor: Tina Obersnel |   Account Executive: Abi Berkley | Production Company: Prettybird | Editing Company: Saints Editorial | Editor: Brian Williams | Producer: Stephanie Hickman | Transfer: Alter Ego | Online: Fort York | Music House: Pirate | Producer: Maggie Blouin, Chris Tait | Media Agency: Hearts & Science

Integrated Consumer Products General - Silver

 

Alberta Securities Commission
Campaign: One Good Scam
Agency: Edelman
Credits: Creative Director: Andrew Simon, Ryan Semeniuk | Account Lead: Jessica Fralick |
Art Director: Dol Imnamkhao | Copywriter: Adrian Cunningham | Account Leads: Amanda Schaufele, Carla Beynon, Maddie Handy | General Manager: John Larsen | Deputy General Manager: Megan Spoore | Vice-President, Digital: Neil Mohan | Broadcast Producer: Camielle Clark | Image Researcher: Hira Gomes | Print Producer: Janet Abe | Director, Insights & Analytics: Ali Dajani

Integrated NFP/Fundraising/Public Service - Silver

 

MICROSOFT CANADA
Campaign: Office VR
Agency: Intercept Group
Credits: Team Lead: Shaheen Yazdani, VP | Account Lead: Richard Pay, Sr. Project Manager
President, Intercept Group: Andrew Au | Founder, Corbin Visual: John Corbin | Director of Integrated Marketing, Microsoft Canada: Kal Irani | Sr. Office 365 Product Marketing Mgr. Microsoft Canada: Marc Aube | Sr. Office 365 Product Marketing Mgr. Microsoft Canada: Ash Chaudhury | Sr. Integrated Marketing Comms Mgr, Microsoft Canada: Gaelan Love | GM Office, Microsoft Canada: Cheri Chevalier | VP Marketing and Operations, Microsoft Canada: Emma Da Silva | Chief Marketing Officer, Microsoft Canada: Katie Houbiguian | Technical Solutions Specialists, Microsoft Canada: Derek Kerr, Radu Vaduva

Direct Engagement Business Products & Services: Silver

 

SCENE LP
Campaign: SCENE SHOW-Off
Agency: Elemental
Credits: Director of Marketing, SCENE: Lindsay Norton | Senior Marketing Manager CRM, SCENE: Ryan Hegarty | Marketing Assistant, SCENE: Jennifer Wong | Partner, Elemental: Dustin Brown | Partner, Elemental: Brent Wardrop | Associate Creative Director, Elemental: Scott Fess | Account Director, Elemental: Justin Haberman | Copywriter, Elemental: Matt Sadowski | Senior Designer: Adam Buechler | Junior Copywriter: Kevin Hamilton | Junior Art Director: Lizzie Tupizin | Squid Productions: Gerrit Van Dyke | Bond Brand Loyalty: Nilanka Varsava, Cris Thome | Gaggi Media: Jacqueline Murdoch

Integrated Consumer Services – Silver

 

Scotts Canada
Campaign Name: Prickly
Agency: Rethink
Credits: Account Lead: Glenn Martin | Creative Directors: Aaron Starkman, Mike Dubrick, Joel Holtby, Dre Labre, Ian Grais, Chris Staples, Mark Scott  | Art Director: Mark Scott | Copywriters: Aaron Starkman, Dan Szczepanek, Peter Gardiner | Account Leads: Scott Lyons, Marie Lunny  | Account Lead (Client): Lindsay Lemierzewicz  | Account Team: Lindsay Riklis | Broadcast Producer: Monika Ghobrial, Vanessa Birze | Director/VFX: Darren Achim | Director of Photography: Mark Peachey | Editor: Leo Zaharatos, Kyle McNair, Line Producer: Jeff Schwartz | Executive Producer: Cheyenne Bloomfield | Digital Strategist: Darren Yada | Amplification Strategist: Leah Gregg | ColouristS: Tricia Hagoriles, Cem Ozkilicci | Online Artist: Darren Achim | Production House: Alter Ego | Post Production: Married To Giants | Audio House: Keen Music |Audio Producer: Kai Koschmider, Matt Redman | Engineer: Andrew McCready

Digital Consumer Products General - Silver

 

Easy Period
Campaign: No Shame
Agency: Cossette
Credits: CEO: Alyssa Bertram | Chief Creative Officers: Peter Ignazi, Carlos Moreno | Art Director: Natalie Mathers | Copywriter: Simon Rogers | Planners Strategists: Michaela Charette, Jason Chaney | Account Team: Michelle Perez, Dane Armstrong, Olivia Figliomeni | Director, Connection Strategy: Tim Beach | Photographer: Chloë Ellingson | Communications Specialist: Leigh Morgan | Senior Retoucher: Trevor Gauthier | Media Agencies: Newad & Cossette Media

Promotion/Shopper Marketing Consumer Products General - Silver

 

Destination Canada
Campaign: Found in Canada
Agency: DDB Canada
Credits: Chief Creative Officer: Cosmo Campbell | Executive Creative Director: Dean Lee | Creative Director: Ryan Leeson | Art Director: Fred Mazzola | Copywriter: Geoff Vreeken | Account Team: Bridget Westerholz, Tanya Hudson, Sara Caissie | Producers: Kim Billan, Zerlina Chan, Julia Chiu, Karen Brown | Strategy: Natalie Godfrey, Marty Yaskowich | Tech Director: Justin MacLeod | UX: Derek Lau | Developer: Mattias Boban

Direct Engagement Consumer Services - Silver

 

Loblaws
Campaign: Eat Together
Agency: john st.
Credits: Charlie Clark, Cheryl Grishkewich, Ashley McGill | Account Lead: Ashley McGill | Creative Director: Stephen Jurisic, Angus Tucker | Art Director: Gerardo Agbuya | Copywriter: Jesse Wilks | Planner/Strategists: Colin Carroll | Account Lead: Lindsay Lalonde | Account Team: Will Joyce | Producer: Brittani Wilcox | Director: Michael Clowater | Production Company: Radke Films | Post Production: Rooster Production, Alter Ego, Vapor RMW

Advertising Consumer Products Food & Beverage - Silver

 

Rogers Communications
Campaign: Rogers IoT From Farm to Fork
Agency: BBDO
Credits: SVP, Chief Creative Officer: Todd Mackie | SVP, Chief Creative Officer: Denise Rossetto | SVP, Executive Creative Director: Michael Kasprow | VP, Creative Director: Dan Gaede | Art Director: Kate Laudrum | Copywriter: Matt Prokaziuk | SVP, Strategy & Insights: Rosie Gentile | Account Director: Aaron Howell | Account Supervisor: Mike Spilchuk |
Producer: Ann Caverly | Sr. Print Production Manager: Jeff King | Project Manager: Melissa Hadley

Digital Business Products & Services – Bronze

 

Ultimate Fighting Championship (UFC)
Campaign: UFC 205 Can’t Wait
Agency: Anomaly
Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creative Directors: Neil Blewett, Gary Westgate | Creative Team/Design: Leonardo Gonzalez, Oleg Portnoy, Andy Slater | Managing Director: Dion Aralihalli | CEO/Partner: Franke Rodriguez | Planner/Strategists: Jon Daly | VP Marketing: Kamini Sharma | VP Global Brand Creative: Heidi Noland | Illustrator: Bryan Espiritu

Community Engagement Business Products and Services - Bronze

 

FGL Sports (Sports Experts)
Campaign:  Grab-A-Gift
Agency:   Rethink
Credits: Account Leads: Josephine Allan, Suzie Tremblay, Dominique Gendron, Marie-Pier Léonard, Karl Morin, Patrick Lavallée | Creative Director: Nicolas Quintal, Chris Staples, Ian Grais | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Digital Strategist: Darren Yada
Account Lead: Alex Lefebvre | Production: Marie Noëlle Rosso | Production Company: 1One, PO Rioux, Simon Lebrun, Jean-René Parenteau, Gabrielle Doré, Philippe Tremblay-Perrin, Marc-André Gilbert | Creative Technology: Robocut Studio | PR: North Strategic | Media: Touché

Digital Retail - Bronze

 

Royal LePage
Campaign: Your Perfect Life
Agency: Alaia Technologies
Credits:Product Manager, Royal LePage: Fred Lee | Director, Product Development, Alaia Technologies: Jon MacCall | Director, Software Development, Alaia Technologies: Richard Ding Au | Graphic Designer, Alaia Technologies: Bardia Doust, Kasia Kazmierczak | Copywriter, Alaia Technologies: Grace Sanchez-MacCall | Quality Assurance Analyst, Alaia Technologies: Anna Titova | Director of Business Development, Environics Analytics: Emily Anderson | Lead Developer, Alaia Technologies: Laurynas Navidauskas | Associate Marketing Director, Royal LePage: Roseline Joyal-Guillot | Marketing Manager, Royal LePage: Melissa Lewandowski | Senior Vice President & Practice Leader: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Claire Plaxton | SVP, Research and Development, Environics Analytics: Danny Heuman | Developers, Alaia Technologies: Alan Ho, Kaitlin Huynh

Experiential and Innovative Media Consumer Services - Bronze

 

SpinMaster Toys
Campaign: Who Will You Hatch?™
Agency: Initiative
Credits: CMO: Nancy Zwiers | VP, Global Marketing: Tara Tucker | SVP Marketing & Robotics Lead: James Martin | Director of Marketing, Robotics: Sanda Shatilla | Senior Brand Manager: Kate Frostad | VP & Executive Producer, Creative Content: Tamara Horowitz | Senior Creative Director: Stacy Lewis | Creative Director: Mike Arnott | Senior  Media Manager: Leigh Hannah | Associate Brand Manager: Cassandra Nardin | Associate Creative Director: Philip Gunther | Senior Art Director: Loralee Butler | Director, Digital Media Strategy: Ryan Rebello | Influencer Marketing Manager: Maria Aguilar | Influencer Marketing and Social Media Manager: Jayme Derkson | Senior Manager of Global Communications: Jodi McDonald | Marketing Coordinator: Maci Levy | Sr. Producer: Margaret Kazimierski | Senior Director, Consumer Insight: Arwen Hunter | Director, Global e-Commerce: Marianna Zidaric | Senior Director, Trade Marketing: Connie Buffone | VP, Global Packaging and Design: Rick Rowden

Integrated Consumer Products General - Bronze

 

Expedia.ca
Campaign: Expedia.ca – Vegas You
Agency: Grip Limited
Credits: Creative Partners: David Chiavegato, Rich Pryce-Jones | Associate Creative Director: Julia Morra | Associate Creative Director: Trevor Gourley | Group Account Director: Martin McClorey | Director, Business: Justine Leetham | Manager, Business: Ben Soja | Account Coordinator: Sarah Vandersluis | Director, Brand Marketing, Expedia.ca: Adam Francis | Senior Marketing Manager, Expedia.ca: Gianni Santin | Broadcast Producer: Tricia Lapidario | Photography Producer: Chantel Brinkman | Print Producer: Annette Heikamp | Interactive Producer: Nicole Black | Directors, Steam Films: Ben Weinberg and Patrick Andrews | Photographer, Westside Studios: Matt Barnes | Sound: Imprint Music | The The Vanity - Online Editing: Naveen Srivastava | Saints Editorial – Editing: Stephen Sora | Director of Photography: Barry Parrell | Ipsos – Research: Christian Arambulo

Direct Engagement Consumer Services - Bronze

 

Volvo Car Canada
Campaign: Thoughtful Test Drive
Agency: Grey Canada
Credits: Executive Creative Directors:  Joel Arbez, James Ansley | Art Director: Ryan McNeill | Copywriters: Darrel Knight, Sue Kohm | Planner/Strategist: Ian Westworth | Account Lead: Paul Curtin | Account Team: Alexei Northover, Elizabeth Elliot | Producers:  Vanessa Birze, Erica Metcalfe | Director/DOP: Sean McBride, Someplace Nice | Editor: Robin Haman, Saints Editorial | Audio House: Tattoo | Production Specialist: Biko Franklin

Advertising Automotive - Bronze

 

Cieslok Media
Campaign: Text & Drive
Agency: john st.
Credits: Account Lead: Jorg Cieslok | Creative Directors: Angus Tucker, Stephen Jurisic, Niall Kelly | Art Director: Sébastien Lafaye | Copywriter: Cedric Audet | Account Lead: Mylène Savoie
Account Team: Ian Brooks, Cheryl McKenzie, Tamara Staines, Sasha Abrams, Sarah Ramage, Laura McLellan, Natacha Nicol | Agency Producer: Kimberley Mullen | Production Artist: Ryan Thiffault | Senior Developer: Joshua Richards

Advertising Business Products & Services – Bronze

 

Branded Cities
Campaign: Street Furniture Planning Tool
Agency: Branded Cities
Credits: President, Branded Cities: Adam Butterworth | Director of Marketing, Branded Cities:  Natalia Lafforgue | Marketing Specialist, Branded Cities: Nathalie Rodriguez | Vice President, Environics Analytics: Jim Green | Senior VP and Practice Leader, Environics Analytics: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Stephanie McIsaac | Director of Client Advocacy, Environics | Analytics: Claire Plaxton

Direct Engagement Business Products & Services - Bronze

 

Taco Bell Canada    
Campaign: Steakcation
Agency: Grip Limited
Credits:  Team Lead: Samantha Redman, Chief Marketing Officer | Account Lead: John Belbeck, Director | Creative Directors: Rich Pryce Jones, D. Chiavegato | Art Director: Troy Geoghegan; Skye Deluz | Copywriters: Jackson Byrne; TJ Arch | Planner/Strategists: Marina Glavan, G. Fong, E. Brade | Social Content Strategist;Jacquie Kostuk, Social Strategy Lead | Account Lead: Jessica Tran, Business Director | Account Team: Olivia Howlett | Account Coordinator; Nick Hillier, Business Manager | Production Company: ReefMoxie | Producer: Elvira Labate | Editor: Mark D’Amico | Clients: V. Castillo, K. Zborowski | PR, Edelman: M. Waymark, F. Reyes, V. Neufeld | Media, Mediacom: J. Pattison, J. Davies

Community Engagement Consumer Products Food & Beverage - Bronze

 

Carly Fleischman
Campaign: Speechless
Agency: john st.
Credits: Executive Creative Directors:  Stephen Jurisic, Angus Tucker | Account Lead: Arthur Fleischmann | Creative Director: Niall Kelly | Design Director: Mooren Bofill | Copywriter: Carly Fleischmann | Senior Team Lead: Melissa Tobenstein | Designer: Andrew Passas | Producers: Aimee DeParolis, Erin Feldman, Syd Fleischmann | DOP: Alex Lehmann, Steve Paul

Pro Bono – Bronze

 

Volkswagen Canada
Campaign: VW Commerce
Agency: DDB Canada
Credits: Senior Art Director: Dirga Agoes | Senior Copywriter: Lisa Gervis | Strategist: Andrew Ahern | VP, Business Unit Director: Neil MacLellan | Account Director: Reuben Segelbaum | Account Executive: Hannah Jordan | Project Manager: Natalie Chenard | Business Analyst: Shane Sincich | User Experience: Sean Walsh | Technical Director: Dylan Dempsey | Dev Ops: Rob Cimicata | Developer: William Chong | Quality Assurance: Enzo Licata

Direct Engagement Automotive - Bronze

 

LCBO
Campaign: 2016 Ready to Drink
Agencies: Leo Burnett Canada, Diamond Integrated Marketing
Credits: Vice-President, Marketing: Kerri Dawson | Director, Integrated Marketing: Charan Bhogal | Manager, Integrated Marketing: Lina Dilorio | Assistant Manager, Event Marketing: Karen McGee | SVP, Creative Director, Head of Art, Leo Burnett: Lisa Greenberg | Group Creative Director, Design, Leo Burnett: Ryan Crouchman | VP, Group Account Director, Leo Burnett: David Buckspan | Media Planners/Buyers: Diamond Integrated Marketing, PhD

Promotion/Shopper Marketing Retail - Bronze

 

Canadian Women’s Foundation
Campaign: #GirlPowered
Agency: Havas Canada
Credits: Canadian Women’s Foundation: Beth Malcolm | Account Lead: Sarah Rosen | Creative Directors: Helen Pak, Cory Eisentraut | Art Directors: James Pacitto, Brian Allen | Copywriter: Charlie Glassman | Planner/Strategist: Zeb Barret | Account Executive: Erin O’Reilly | Media Planners/Buyers: Elizabeth Brennan, Jordan Hui | Agency Producer: Francesca Marchese | Editor: Renato Sorbara | Director, Clark Stanley: Christine Hodnet | Associate Creative Director: Brian Allen

Community Engagement NFP/Fundraising/Public Service - Bronze

 

TELUS
Campaign: $100,000 Small Business Challenge
Agency: Agency 59
Credits: Creative Director/Art Director: Curtis Wolowich | Copywriters: Curtis Wolowich, Steve Tannenbaum | Motion Graphics Designer: Brian Santangelo | Graphic Designer: Hannah Hall | Account Lead: Jessica Grossman | Team Lead: Marc Cooper | Planner/Strategist: Jennifer Green | Graphic Designers: Hannah Hall, Dan Tran | Motion Graphics Designer: Brian Santangelo

Integrated Business Products & Services - Bronze

Canada Post INCITE Award

GOLD

WD-40
Campaign: Haunted Door
Agency: BIMM
Credits: Creative Directors: Roehl Sanchez, Rene Rouleau | Art Directors: Noel Naguiat, Roehl Sanchez | Copywriters: Sarah Cody, Rene Rouleau | Account Lead: Mike Da Ponte | Account Team: Alia Kuksis | Vice-: President Technology: Ralph Reefke | Web Developer: Alex Tarapacky | Director of PMO/Operations: Alex Tangi | Sr Developer/QA: Sirine Habaili | Sound: Earl Torno (Retriever) | PR: Stephen Rouse | Print Production: Ashley Mainguy | Proofreader: Aviva Guldis | Jr Business Analyst: Areeba Mazhar | Illustrator: Roehl Sanchez | Creative Services: Frank Gianforcaro


SILVER          

BMO Global Asset Management
Campaign: THRIVE Acquisition Program
Agency: The Capital Communications Company
Credits: Team Lead: Grace Mistry | Creative Director: Arlyn Levy | Copywriter: Kevin Huestis | Planner/Strategist: Fraser MacDonald | Account Director: Bonnie MacDonald | Senior Consultant: Deborah Bascal | Digital Strategist: Yuri Pershin | Senior Manager: Steve Halpin


BRONZE

Shell
Campaign: Shell Hula Girl DM
Agency: Squareknot
Account Lead: Keith Edwards
Creative Director: John Halley
Art Director: Asad Azizi
Copywriter: Lisa Inglis     
Account Lead: Karyn Gould
Account Team: Laura Rodriguez
Production Manager: Tracy Quinn
Client Lead: Lisa Gee
Client Marketing Manager: Dan Lam

Environics Data Marketing Award

GOLD

Royal LePage
Campaign: Your Perfect Life
Agency: Alaia Technologies
Credits: Product Manager, Royal LePage: Fred Lee | Director, Product Development, Alaia Technologies: Jon MacCall | Director, Software Development, Alaia Technologies: Richard Ding Au | Graphic Designer, Alaia Technologies: Bardia Doust, Kasia Kazmierczak | Copywriter, Alaia Technologies: Grace Sanchez-MacCall | Quality Assurance Analyst, Alaia Technologies: Anna Titova | Director of Business Development, Environics Analytics: Emily Anderson | Lead Developer, Alaia Technologies: Laurynas Navidauskas | Associate Marketing Director, Royal LePage: Roseline Joyal-Guillot | Marketing Manager, Royal LePage: Melissa Lewandowski | Senior Vice President & Practice Leader: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Claire Plaxton | SVP, Research and Development, Environics Analytics: Danny Heuman | Developers, Alaia Technologies: Alan Ho, Kaitlin Huynh


SILVER

Whirlpool Canada
Campaign: EveryDrop Water Filter, Fall 1:1 Campaign
Agency: RI
Credits: Team Lead: Janice Ryder | Marketing Manager: Matt Ragno | Planner/Strategists: Scot Riches | Creative Director: Daniel Westgate | Art Director: Lori Davidson | Production Manager: Andrew Inshan | Head of Technology & Analytics: Margaret Ngai | Sr Analyst, Environics Analytics: Luke Forran | Account Lead: Kristine McMahon | Copywriter: Teri Favro


BRONZE

Branded Cities
Campaign: Street Furniture Planning Tool
Agency: Branded Cities
Credits: President, Branded Cities: Adam Butterworth | Director of Marketing, Branded Cities:  Natalia Lafforgue | Marketing Specialist, Branded Cities: Nathalie Rodriguez | Vice President, Environics Analytics: Jim Green | Senior VP and Practice Leader, Environics Analytics: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Stephanie McIsaac | Director of Client Advocacy, Environics | Analytics: Claire Plaxton

Facebook Mobile Marketing Award

GOLD

Unilever Canada
Campaign: Baby Dove “Beautifully Real Moms”
Agency: Ogilvy Toronto
Credits: Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Media Planners: Mindshare Canada | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Brand Manager: Michelle Wu


SILVER

McDonald’s
Campaign: Employer Image
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette | Agency Producers: Erica Metcalfe, Catherine Richmond | Director: Jake Kovnat, Skin and Bones Film Company | Senior Digital Project Manager: Jeff Maynard | Transfer/Online: Nice Shoes | Editor: Saints Editorial | Sound House: Apollo | Media Agency: OMD


BRONZE

FGL Sports (Sports Experts)
Campaign:  Grab-A-Gift
Agency:   Rethink
Credits: Account Leads: Josephine Allan, Suzie Tremblay, Dominique Gendron, Marie-Pier Léonard, Karl Morin, Patrick Lavallée | Creative Director: Nicolas Quintal, Chris Staples, Ian Grais | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Digital Strategist: Darren Yada | Account Lead: Alex Lefebvre | Production: Marie Noëlle Rosso | Production Company: 1One, PO Rioux, Simon Lebrun, Jean-René Parenteau, Gabrielle Doré, Philippe Tremblay-Perrin, Marc-André Gilbert | Creative Technology: Robocut Studio | PR: North Strategic | Media: Touché

YouTube Creative Storytelling Award

GOLD

Tourism Toronto
Campaign: The Views are Different Here
Agency: J. Walter Thompson Canada
Credits: Executive VP & Chief Marketing Officer, Tourism Toronto: Andrew Weir | Global Marketing Director, Tourism Toronto: Heidi Wallace | Senior Marketing Managers, Tourism Toronto: Jeremy Maunder, Stanton Singh | Marketing Coordinator, Tourism Toronto: Catalina Matamoros | Chief Creative Officer, JWT: Ryan Spelliscy | EVP, Managing Director, JWT: Darrell Hurst | Senior Producer, JWT: Kristen Neamtz | Director: Michael Lawrence


SILVER

Shaw
Campaign: WideOpen Internet 150 – Fast & Cheap
Agency: Rethink
Credits:  Creative Director: Chris Staples, Ian Grais, Rob Tarry | Art Director: Eric Arnold
Writer: Rob Tarry | Broadcast Producer (in house): David Fraser-Winsby | Strategic Planner: Darren Yada | Account Services: Mitch McKamey, Glen Chalcraft | Client Supervisor: Vanessa Barretto, Katherine Emberly, Tiffany Flynn, Kayla McNary


BRONZE

Lexus of Canada
Campaign: Seize the Drive
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy | Copywriter: Rich Cooper | Account Lead: Caley Erlich | Planner Strategists: Mak Kattan, Joshua Somer | Account Team: Dawn Lacuesta Hau, Ilja Lukac | Media Planners: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira

 

Previous Winners
2010 | 2011 | 2012 | 2013 Annual | 2014 Annual | 2015 Annual | 2016 Annual

 

CMA Awards Gala Flipbook