CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
Part 2: Thoughts from the CMA’s Media Council
This is the second of two articles that summarize the CMA Media Council’s discussion about how to address the systemic talent issue that … more
Richard Shotton, author of The Choice Factory, recently visited DDB Vancouver to talk to their staff about how behavioural science can be applied to advertising. Below he covers some of the … more
It’s been an important year on the privacy front.
Here are some key learnings from our sold-out morning event, CMAprivacy.
OFFICE OF THE PRIVACY COMMISSIONER OF CANADA’S (OPC) CONSENT … more
Part 1: Thoughts from the CMA’s Media Council
Talent in media needs to be different and adaptable. We are at the centre of the most investment for marketing dollars, yet the talent we are … more
The concept of artificial intelligence (AI) is the sort of thing that sets imaginations ablaze. To the general public, AI evokes images of everything from automated call-centres to advanced robots … more